Adtech firm SilverPush will scan video content to serve better in-video ads
13 Mar, 2020
Indian adtech firm SilverPush has launched Mirrors, an artificial intelligence-driven technology that aims to deliver more relevant in-video ads.
Tips for Creating Successful Video Ads
More and more marketers are using video advertising to achieve their advertising goals. Statistics show that about ninety percent of ...
Contextual Ad Targeting Allays Consumer Privacy Concerns
Digital advertisers have been using third-party cookies for years in order to serve effective ads to consumers. Third-party cookies enable marketers to collect user data, which in turn allows them to target consumers in a much better way. But with data privacy regulations such as the General Data Protection Regulation (GDPR) ...
Best Practices for Effective YouTube Targeting
YouTube is the most popular ...