We use cookies to deliver the best possible experience on our website. To learn more, visit our Privacy Policy.
By continuing to use this site, or closing this box, you consent to our use of cookies.X

Capitalizing on YouTube’s Unique Sports Content to Reach Massive Audience

06 Oct, 2021

youtube marketing

YouTube is extremely popular among video seekers from around the world. In fact, sports fans consider YouTube as their most preferred platform, even more than the cable television. Brands and their partner YouTube marketing companies can capitalize on the vast and unique sports content available on YouTube to reach massive audience.

Last year, during the pandemic, when live sporting events were not happening, more and more sports-starved fans turned to YouTube for watching sports related video content. According to the Global Audiences Study 2020 by Google, seventy-nine percent of viewers agree that sports content available on YouTube cannot be found elsewhere. More than ninety percent of millennials who watch content related to sports, use YouTube to do so.

Although live sporting events have returned, fans are still consuming YouTube sports content on their laptops, smartphones and TV screens. YouTube Internal Data report reveals that the watch time of YouTube sports content on television screens, excluding live content, has increased over sixty-five percent year over year.

Sports content available on YouTube is unmatched by other platforms. Apart from regular sports content, YouTube provides behind the scenes sports content and content uploaded by sportspersons. Many sportspersons are posting videos that provide their fans a deeper look into their on- and off-field lives, giving a new meaning to sports content. This helps sportspersons form a deeper connection with their fans. By running a YouTube ad campaign against such an authentic and immersive content, brands can better connect with viewers and drive great results.

On- and off-field content on YouTube is also being created by some digital sports media companies. They are creating long-form storytelling content around sports such as basketball, football, video games, etc., and athletes. Fans are highly keen to watch videos featuring their favorite athletes, and therefore, these videos fetch millions of views and subscribers. Brands can drive huge consumer engagement by running contextual YouTube video ads against such a content.

In order to reach maximum people, a chocolate manufacturing company decided to leverage YouTube advertising for its Super Bowl game campaign. In order to deliver message across all screens where game’s fans were watching, the brand used different YouTube ad formats, which included home feed ads and YouTube video ads on connected TV. The digital video advertising campaign provided excellent results. The brand achieved twenty-four percent incremental reach among its primary audience and a high return on ad spend.

YouTube’s vast and unique sports content offers an excellent opportunity to brands to connect with consumers and achieve their marketing goals.

Recommended posts

youtube advertising
BLOG

How Customized Creatives Help Brands Effectively Connect with Consumers

YouTube offers a mammoth library of diverse video content. Over one billion hours of video are watched daily on YouTube. Marketers always keep on exploring new and better ways to capitalize on the full potential that this huge video platform offers. Research shows that integrated campaigns with tailored creatives can generate ...

youtube marketing
BLOG

Capitalizing on YouTube’s Unique Sports Content to Reach Massive Audience

YouTube is extremely popular among video seekers from around the world. In fact, sports fans consider YouTube as their most preferred platform, even more than the cable television. Brands and their partner YouTube marketing companies can capitalize on the vast and unique sports content available on YouTube ...

dynamic brand safety
BLOG

Should Marketers Go For AI-Powered Contextual Brand Safety Technology?

In the wake of vast amount of harmful content on the internet, brand safety has become a primary focus for marketers when it comes to digital advertising. Brands should not only be careful about the content of their messages, but should also be heedful of the environment in which their ads ...

Image 1
Why Google not tracking users can finally give rise to adoption of more effective alternatives.
Read More
Image 2
Survey: State of brand safety & Suitability in video.
Read More
Image 3
Protecting brand reputation with AI.
Read More