Opinion: Can you brand in a pandemic?

One of the most devastating effects of the Covid-19 pandemic has been on the global economy. Key industries that depended on human traffic have all been devastated.

Emerging AI Gives Advertising Greater Contextual Relevance

Silverpush CRO Karthik Mehta discusses how AI-powered ‘contextual relevance’ is helping brands engage customers in targeted video advertising.

Protecting brand reputation with AI

We just learned something quite distressing – that one in 10 videos out in the online jungle we call the internet – can contain something potentially ‘harmful’ and ‘damaging’.

Nearly 1 in 10 videos in Southeast Asia are not brand-safe

Indian adtech firm Silverpush has launched a brand-suitability platform that uses artificial intelligence to scan videos for red flags

Silverpush Launches Mirrors Safe, An AI-Powered Context-Relevant Brand Suitability Platform

Introducing “Mirrors Safe,” Silverpush’s AI-powered brand suitability platform that weeds outs harmful content

Silverpush, a leading AI-powered technology solutions company, announced the launch of its new brand suitability platform Mirrors Safe.

Silverpush Partners with Digital Commons to Offer Its AI-Powered Marketing Solutions in New Zealand

AUCKLAND, Today: Ponsonby-based marketing agency Digital Commons has forged a partnership with Singapore’s Silverpush to make its entire range of AI-powered video intelligence solutions in New Zealand.

Silverpush expands presence in Turkey through ties with AdMatic

Silverpush now offers its entire range of AI-powered video intelligence solutions in Turkey via an exclusive partnership with AdMatic

Mudah.my taps into Star Wars mania for YouTube based campaign

Malaysia-based onine marketplace Mudah.my has launched a campaign called ‘Sell Wars’ on YouTube. Created by Universal McCann Malaysia (UM) and Ensemble Worldwide, the campaign involves placing

Back from the brink: He fought back after startup lost all clients in PR crisis

In late 2015, Hitesh Chawla and his then three-year-old startup were making international headlines for all the wrong reasons. Major outlets such as Wired and The Atlantic

How Mondelez and Silverpush snared Spider-Man fans for Oreo

CASE STUDY: Contextual targeting of people watching any kind of Spider-Man content achieved an impressive sales increase in a Southeast Asia campaign.

VC-backed SilverPush gobbles up recipe-sharing platform BetterButter

SilverEdge Technologies Pvt. Ltd, which operates marketing technology platform SilverPush, said on Wednesday it has acquired recipe-sharing company BetterButter Internet

Mondelēz latches on to Spider-Man hype to boost oreo’s market share in Southeast Asia

Mondelēz International, the manufacturer of several global household names in confectionery and beverages, revealed that it recorded a significant boost

Adtech goes offline: SilverPush syncs ads with physical events in real-time

It’s IPL time and you are watching Virat Kohli bat on your TV screen. Later, when you browse the internet and you may see ads on the brand of shoes Kohli.

SilverPush launches operations in Hong Kong, expands APAC operations

SilverPush, the AI based marketing-technology platform powered by artificial intelligence (AI), today announced that it has opened its first office.

SilverPush finds fuel in fight against misplaced ads

Right-time, right-place delivery of ads is an ideal as old as advertising itself. But today’s digital ad ecosystem, despite billions in investment and adspend, kind of sucks.

Brand & Business: SilverPush Continues Expansion in APAC by Opening Its First Office in Hong Kong

Hong Kong, 1st April, 2019 – SilverPush, the AI based marketing-technology platform powered by artificial.

Privacy terror to adtech: SilverPush’s rise from the ashes

Four years ago, Hitesh Chawla’s Gurugram-based tech startup made headlines across the world for helping advertisers embed ultrasonic tracking beacons in TV signals.

SilverPush raises $5 million in Series B from FreakOut Holdings

The company will also look to tap into the OTT space with its newly launched product, Mirrors, and re-launch another product, Prism, as a brand reputation monitoring platform.

Silverpush raises US $5 million in series b funding from freakout holdings

Mumbai – SilverPush, a marketing technology platform specializes in multi-screening, today announced that it raised US$ 5 million in Series.

SilverPush, chief revenue officer, Kartik Mehta on how technology is transforming and impacting the ad industry

As we move forward in the bilateral evolution

Singapore AI marketing firm snags $5m from FreakOut

SilverPush, a Singapore-based AI marketing platform, has secured US$5 million in a series B funding round led by global marketing tech firm FreakOut.

Silverpush raises US$5m in series B funding led by FreakOut

INDIA-based marketing technology platform SilverPush has raised US$5 million in a series B funding round led by FreakOut Holdings, a technology investment company.

How this Adtech Firm uses AI to Ensure Audience sees Relevant In-video Ads

How many times have you closed a video on your phone or laptop because of pesky, irrelevant advertisements? SilverPush wants to change that.

BREAKING THROUGH THE AD CLUTTER

Founded in India, AI-driven marketing-tech platform SilverPush is now expanding into Southeast Asia, to work with brands like Samsung, CocaCola, McDonald’s, Cadbury and Unilever to enhance audience.

What’s on the horizon for Adtech in 2019?

As we approach the end of 2018, we’ve witnessed more businesses across various industries leverage on new technologies to raise the efficiency and reach of their marketing strategies.

SilverPush uses AI to bridge the gap between TV and digital devices in real time, allowing marketers to target messages in new ways

How many people these days watch TV with one eye on the big screen and the other on their.

What The Greatest Showman taught us about contextual marketing

When Phineas Taylor Barnum (PT) founded the Barnum & Bailey Circus in 1871, it was widely lauded as a revolution in entertainment.

MIRRORS Seeks to Boost Brand Connections with Video Consumers via Contextual Marketing

SilverPush today announced the official launch of Mirrors; the company’s artificial intelligence (AI)-driven context.

SilverPush launches Mirrors, an AI-driven context detection technology

SilverPush has announced the official launch of Mirrors, the company’s artificial intelligence (AI)-driven context detection technology that identifies brand.

Mirrors Can Recognize Logos and Emotions in Videos

Bisnis.com, JAKARTA – SilverPush launched Mirrors, a video context sensing technology based on artificial intelligence (AI). The technology can be used to identify brand.

SilverPush counts on AI for online video advertising

JAKARTA (IndoTelko) – SilverPush announced the launch of ‘Mirrors’, a context sensing technology based on Artificial Intelligence (AI) for companies.

TV advertising industry needs to change to adapt to Facebook

This is the perspective of CEO SilverPush, an online advertising company with AI, before the English Premier League football buys all of the broadcasting rights in Vietnam.

Advertising tool that identifies video content by Artificial Intelligence

With the ability to read video, SilverPush’s Mirrors tool can identify all brands and products in a single video clip, thereby offering the suggested ad on the screen.

SilverPush launches Mirrors; AI-powered context detection technology to enhance user engagements with online video advertisements

SilverPush launches world’s first AI-powered context detection

SilverPush rolls out AI-powered context detection tech for online video ads

Silverpush, a technology driven advertising agency, has announced the official launch of its AI-driven context detection technology.

SilverPush Introduces Mirrors, AI-Based Sensing Technology

Berempat.com – SilverPush has announced the launch of Mirrors, a context-based sensing technology , artificial intelligence (AI) or artificial intelligence for the company.

Adtech firm SilverPush will scan video content to serve better in-video ads

Indian adtech firm SilverPush has launched Mirrors, an artificial intelligence-driven technology that aims to deliver more relevant in-video ads.

SilverPush ra mắt Mirrors – Công nghệ nhận diện đối tượng quảng cáo

Hôm nay, tại Singapore, Silver Push ra mắt Mirrors – sử dụng AI với thị giác máy tính để nhận diện logo thương hiệu, khuôn mặt, cảm xúc và đối.

SilverPush rolls out AI-powered context detection tech for online video ads

Silverpush, a technology driven advertising agency, has announced the official launch of its AI-driven context detection technology.

How AI-led Marketing Is Enabling a Smarter Way to Engage Today’s Audiences

While Artificial Intelligence (AI) as a technology isn’t new; its widespread application in today’s industries is ramping up. While AI usage.

AI-backed Marketing Technology and Smart Strategic Thinking Drive E-commerce Conversion for Clear Shampoo

Imagine consumer engagement translated to E-commerce conversion with the use of contextual advertising powered.

TV-sync tech firm sees boost from Filipino viewing habits

A MARKETING technology company said the continuing patronization of Filipinos of television is boosting its business in the country, with the firm offering advertisers

SilverPush and Mindshare Awarded Best Cross Platform Campaign

SilverPush, the AI-powered cross-screen marketing-technology platform, and Mindshare Philippines, have been awarded the Best Cross.

SilverPush Wins The Best Cross Platform Campaign in APAC 2018

Berempat.com – SilverPush, platform technology cross-screen marketing supported by artificial intelligence (artificial intelligence / AI) was asked as the winner of The Best Cross.

Silverpush pushing the boundaries

Kartik Mehta, Silverpush Chief Revenue Officer discusses with Ibrahim Sani what it takes to monetize screens.

SilverPush Expands Southeast Asia Presence

SilverPush, the AI based marketing-tech platform designed to effectively improve engagements between brands and their customers, today announced that it will solidify.

SilverPush Selects Singapore for SEA HQ

SilverPush, the AI based marketing-tech platform designed to effectively improve engagements between brands and their customers, today announced that it will solidify its position in Southeast Asia.

SilverPush sets up base in SE Asia

SilverPush said that it will solidify its position in Southeast Asia as part of its efforts to raise its service offerings in one of the company’s key markets. The venture marks the first step of the firm’s expansion plans.

AI specialist SilverPush flags South East Asia as ‘biggest priority’ as revenue chief moves to Singapore

Artificial intelligence marketing specialist SilverPush has relocated its chief revenue officer to Singapore.

Move and win roundup: Week of August 27, 2018

SilverPush, Cognito, Fitch, Town Square, RXP Group, Blaze Digital, Leo Burnett, Smaato, Text100, BBDO, AGA, OMG, JWT, Rice, VML, Construct Digital and more, in our weekly collection.

IMPACT’s 40 Under Forty Entrepreneurs: Building Business

IMPACT from the exchange4media Group launches the first edition of its ‘40 Under Forty’ list to recognise extraordinary achievers who are 40 years.

Sports Reality Drama How digital redefines the response to TV advertising: Silverpush Report

Silverpush a data driven marketing and Measurement Company has released its latest report on the impact of TV ads.