How Contextual Targeting will help You Stay Ahead of the Curve? | 07 Jun, 2021
The importance of delivering the right message at the right time is not lost on advertisers around the world, but owing to the recent changes in the way third party cookies are being phased out, digital advertising is set to change for good.
So how can marketers gear up for the challenge?
Enter Contextual Marketing!
What is Contextual Targeting?
Contextual targeting can be best described as advertising based around content rather than data.
Users are likely to remember a contextually relevant ad 2.2 times better
Consider this. You’re watching a YouTube video about cats and just when the cute cat turns to her food bowl, you’re served an in-video ad about pet food. You might not click on the ad, but since its moment of delivery was just right, it made an impression on your mind. That’s contextual targeting at work.
Why do you really need contextual targeting?
The most popular browser in the world, Chrome has announced its intentions to stop tracking third party cookies. This means advertisers around the world are facing the dilemma of not being able to serve digital ads to the right audiences.
By the year 2022 Google Chrome will block all Third Party Cookies
With cookies gone, marketers will no longer be able to sell services based on behavioral data.
91% consumers will shop with a brand that offers relevant recommendations and offers
How is Technology Driving Contextual Targeting?
Marketers are now looking towards Artificial Intelligence to help them place relevant ads for the right audience.
71% of B2B marketers are interested in using AI for ad personalization.
With AI filling the void that cookies will leave behind, advertising firms can confidently step up to the challenge and give their marketing campaigns a razor sharp approach that will deliver on all fronts.
BLOGS
Crafting a Winning Mother’s Day Advertising Strategy for 2024: Insights and Trends
As we approach Mother’s Day 2024, brands must prepare to adapt to changing consumer needs and preferences. Considering the current market dynamics and consumer behavior, it's crucial to develop a successful Mother’s Day campaign that extends beyond the day itself. Here's a detailed roadmap to navigating the Mother’s Day market, ...
BLOGS
Win Gold for Summer Olympics 2024 with AI-Powered Video Ads
The Paris Olympic Games 2024 is not merely a gathering of the world’s finest athletes, but it’s a testament to unity, diversity, and the pinnacle of human excellence. The grand spectacle sparks surges in consumer engagement and purchase intent worldwide. Whether you operate shoe boutiques in Ohio, bicycle repair shops ...
BLOGS
Interactive Video Ads: Turn Passive Viewers to Active Participants
Interactive video ads signify a revolutionary change in digital advertising, turning passive spectators into dynamic participants. Through the smooth integration of interactive elements such as touchpoints, quizzes, and clickable features, these ads present an unparalleled avenue for brands to connect with their audience. Viewers are no longer just observers but ...
