How Mondelez and Silverpush snared Spider-Man fans for Oreo
13 Mar, 2020
CASE STUDY: Contextual targeting of people watching any kind of Spider-Man content achieved an impressive sales increase in a Southeast Asia campaign.
Best Practices for Effective YouTube Targeting
YouTube is the most popular ...
Our New Research Shows That 90% Marketers Consider Brand Safety A Serious Problem
Brand marketers and Agency Heads across Southeast Asia believe ad placements across harmful content damage brand perception and result in revenue loss. The brand safety crisis, that first caught the attention of advertisers in a major way back in 2017, is even more real today. With millions of pieces of ...
Moving from Video Interruption to Integration Through Contextual Advertising
Video advertising has become a highly effective tool for brands and marketers to communicate their messages to online audiences. In the year 2018, $10.228bn were spent in digital video advertising in the United States alone. Since its inception, video advertising has faced the criticism of being inherently interruptive in nature. ...