Mirrors for YouTube helps brands place ads in the most content relevant and brand suitable advertising environment, with actionable insights that drive performance.
Leverages highly customizable algorithms to identify the most content aligned and high performing YouTube channels through contextual pattern analysis using titles, tags, descriptions, comments, captions and an additional layer of 3rd party datasets — helping brands reach their most relevant audience on YouTube.
Not only targets highly relevant content, but its custom-built exclusion lists also filter out videos and channels featuring unsafe and harmful contexts using keyword based blocklists and human validation. Providing brands with controls unique to every campaign, ensuring a highly relevant and safe environment.
The identified pool of channels is vetted and validated for relevance criterias by a team of moderators — ensuring complete content alignment and brand suitability.
Goes beyond post campaign performance metrics like impressions, view rate and click-through-rate — provides actionable insights for in-flight campaigns, ensuring brands enhanced performance and return on their YouTube investment.
Detailed reporting into contextual pattern analysis, enhanced transparency into ad placements, and deep dive into your YouTube campaign performance.
How Mirrors for YouTube works
RefineFiltering out Channels and Videos on the basis of Subscribers, View Count, Likes, Dislikes, Published Date and Duration.
AnalyseContextual pattern analysis of channels and videos using titles, tags, descriptions, comments, video captions with additional layers of 3rd party data sets and human review.
ProcessRecommendation engine helps build suitability factor for campaign according to clients’ custom inclusions or exclusions.
ProposeCampaign placement exclusion/ inclusion list is created (exclusion %, channel names, videos details, content affinity).
RunCampaign is setup on DV360 or Google AdWords (channel ids and video placements).
ReviewCampaign performance data is analysed and all new videos data for a channel is processed for optimization.
Experience Mirrors for YouTube
Learn more on how Mirrors drives ad performance through content aligned ad placements in a highly brand suitable environment on YouTube.Request a Demo