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Finding Needle in a Haystack with Mirrors Generative AI
In today’s fast-paced digital landscape, understanding your audience is paramount to success. The ability to connect with your target audience is the key to achieving your goals. But how can you ensure that you’re reaching the right people in a world overflowing with information? Understanding Audience Intent Consumption with AI Artificial Intelligence (AI) has become […]
Festive Season 2023: Here’s How to Stand Out with Innovative Video Ads
The festive season in India is a time of joy, celebration, and significant opportunities for brands to connect and engage with their audiences. As more and more people spend their time online, it has become crucial for businesses to leverage digital platforms effectively. One powerful tool that can help brands ace their score this festive […]
TET 2024: Market Insights and Consumer Behavior
Tet 2024, the Lunar New Year in Vietnam, is not just a celebration – it’s a vibrant explosion of culture and tradition that paints the country in hues of hope, renewal, and good fortune. Imagine the excitement of spring’s arrival, the anticipation of a fresh start on the lunar calendar, and the universal embrace of […]
Brand Safety’s Secret Role in Brand Suitability
With the rise of online advertising and social media, brands can reach consumers in unimaginable ways. However, with great opportunity comes great responsibility, especially when we are talking about brand suitability. In this digital age where the internet is filled with tons of information, ensuring your brand is seen in a safe and appropriate context […]
A New Era of Online Video Ads: Dynamic Video Optimization
Dynamic Video Optimization may seem like a concept straight out of a sci-fi movie, but it’s very much a futuristic reality. This cutting-edge technology empowers brands to seamlessly integrate text, audio, or images into their videos, creating an endless array of variations from a single video source. This innovative approach enables brands to tailor their […]
The Role of Context in Advertising
In the ever-evolving world of advertising, it’s not just what you say but where you say it that matters. Consumer behavior is rapidly evolving due to which advertisers have been forced to take a deeper look at ways of their advertising. The ban of third-party cookies by the big browsers gave a rise to revolution […]
Unlocking the Power of Hispanic Heritage Month: A Guide for Advertisers
With $2.5 trillion worth of buying power, the Hispanic market is no longer a niche market, but a ‘new majority’. The Hispanic population currently stands at 62.65 million which is nearly 20% of the U.S. population. Projections suggest it will reach 111.22 million by 2060, playing a major role in U.S. population growth. The Hispanic […]
Navigating Path with Contextual Advertising in a Programmatic Advertising Landscape
In the rapidly changing landscape, a seismic shift is underway. We are living in times when automation has taken center stage in all sectors, especially advertising. Gone are the days of laborious manual toil for advertisers and publishers alike. Enter programmatic advertising, the game-changer that harnesses data and technology to plan the perfect sync of […]
Mirrors Generative AI
Don’t Let Keyword Overblocking Kill Your Reach: Here’s What to Do
For advertisers, protecting their brand from inappropriate content is of utmost priority. When advertisements appear alongside harmful content, it has the potential to significantly damage the brand’s reputation. According to data, 54% of consumers hold a negative perception of brands that associate themselves with morally conflicting content. This, in turn, can have a substantial impact […]
