Silverpush Expands Its APAC Operations by Opening Office in Hong KongPUBLISH DATE: 08 April 2019
Silverpush clientele includes a large number of leading global brands – Nestle, Samsung and Unilever, among others.
Silverpush, an ad tech company offering AI-based advertising solutions, today announced opening of its first office in Hong Kong. The launch of the new office is part of its expansion strategy across the APAC region, which is one of its fastest growing markets.
Silverpush was founded by Hitesh Chawla in 2012. It is a leading ad tech company that helps brands to boost user engagement through its TV syncing, moment marketing and AI-powered video advertising solutions. TV sync enables brand to capture second-screen behavior of users. Silverpush’s patents range from video fingerprinting technology to content recognition technology.
Kartik Mehta, Silverpush’s Chief Revenue Officer, said – “With one of the world’s highest internet and mobile penetration rates, in addition to brands’ investment on TV in the region, the Asian market has become our biggest priority. The aim of Siverpush’s further expansion into Hong Kong is to help more brands operating there to reach their multiscreen customers more effectively via their real-time platform.”
He further added – “Conventionally, TV has been the dominant medium for advertisers in Asia. However, the gap between TV and smartphone ownership has narrowed, meaning that more people are obtaining and engaging content via their mobile devices – requiring brands to raise their audience engagement across multiple platforms. Silverpush addresses these trends by allowing brands operating in Hong Kong and within Southeast Asia to reach out to customers across platforms in real time.”