Nearly 1 in 10 videos in Southeast Asia are not brand-safe
20 May, 2020
Indian adtech firm Silverpush has launched a brand-suitability platform that uses artificial intelligence to scan videos for red flags
Our New Research Shows That 90% Marketers Consider Brand Safety A Serious Problem
Brand marketers and Agency Heads across Southeast Asia believe ad placements across harmful content damage brand perception and result in revenue loss. The brand safety crisis, that first caught the attention of advertisers in a major way back in 2017, is even more real today. With millions of pieces of ...
Moving from Video Interruption to Integration Through Contextual Advertising
Video advertising has become a highly effective tool for brands and marketers to communicate their messages to online audiences. In the year 2018, $10.228bn were spent in digital video advertising in the United States alone. Since its inception, video advertising has faced the criticism of being inherently interruptive in nature. Online ...
How are brands responding to COVID-19? A brand marketer survey across SEA market
Brands have been profoundly affected by the coronavirus pandemic. Brands’ response to the coronavirus pandemic not only impacts consumers’ trust today, but it will also significantly impact future purchasing decisions. Moreover, brands could face irreparable damage to their reputation due to brand safety risks associated with COVID-19 related content. To gain ...