Festive Season 2023: Here’s How to Stand Out with Innovative Video AdsPUBLISH DATE: 25 September 2023
The festive season in India is a time of joy, celebration, and significant opportunities for brands to connect and engage with their audiences. As more and more people spend their time online, it has become crucial for businesses to leverage digital platforms effectively. One powerful tool that can help brands ace their score this festive season is interactive ads.
As we step into the festive season in India, the advertising industry is gearing up for what promises to be a blockbuster year. With Dussehra, Diwali, and the ICC Cricket World Cup 2023 on the horizon, brands are ready to capitalize on this opportunity to connect with their target audience.
By staying informed about market trends, effectively targeting specific industries, and developing engaging advertising campaigns, brands can tap into the potential of festive marketing to boost their sales and leave a lasting impression. Dynamic video advertising is a valuable tool that enables brands to distinguish themselves in a crowded marketplace and outshine their competitors.
2023 Festive Season: Brands Go All Out for Ad Revenue!
As per a report by the Economic Times, the media industry, spanning print & digital platforms, is anticipating advertising revenue to grow at double digits to more than 30,000 crore during this festive season in 2023 due to a longer period of festivals.
Based on leading advertising agencies’ reports, the projected advertising revenue for the 2023 festive season in India is estimated to be a staggering $5.5 billion. This is a significant increase from the previous year, driven by the convergence of major festivals and highly anticipated sporting events.
The Growing Trend of Online Shopping in India
Deloitte India predicts that the online retail market in the country could surge to a staggering USD 325 billion by 2030, a significant leap from the USD 70 billion recorded in 2022. This remarkable growth is primarily attributed to the rapid expansion of e-commerce in tier-2 and tier-3 cities.
In 2023, online shopping in India is reaching new heights, with an increasing number of consumers turning to the internet for research & purchase products. According to a study, 81% of consumers go online to find information about the product/service before making a buying decision.
In FY 2021-2022, as per a report by Mint, the number of annual online shoppers in India was about 185 million across India. This number is likely to increase to 425 million by 2027.
Leveraging Dynamic Online Video Ads for Personalized Festive Advertising
Let’s explore strategies, insights, and trends behind successful festival ad campaigns. Here’s how your brand can leverage granular targeting, innovative strategies, and interactive ad experiences to stand out during festive seasons, captivate your audience and elevate your brand recall.
1. Captivate Users Amidst Festival Frenzy!
Festivals bring people together, both personally & digitally, leading to a significant increase in online activity. To cut through the digital clutter and capture user attention, brands should craft innovative and interactive campaigns.
By leveraging the power of dynamic & interactive video advertising for shoppable ads new retail opportunities by allowing brands to connect with people in a new way and stimulate the user to make a purchase.
2. Understand the Cultural Significance
India’s festivals are steeped in rich culture and tradition. To create compelling campaigns, brands should begin by gaining a profound understanding of the cultural significance of the celebrations they aim to engage with. This comprehension serves as the foundation for tailoring messages that deeply connect with the emotions and values inherent in these festive occasions.
3. Engage your Audiences with Create Festive-Themed Content
Brands have the opportunity to customize their short video and open web ad content to harmonize with the festive ambience. By incorporating festive colours, symbols, and music, they can craft an immersive experience for their audience. This approach allows them to showcase how their product or service can elevate and become an integral part of the festival celebrations, enhancing the overall festive experience.
4. Evoke Nostalgia and Emotions Through Compelling Storytelling
Crafting messages that evoke nostalgic childhood days or cherished festive memories not only enriches content but also bolsters the authenticity of the brand. Furthermore, relatable content has the power to kindle nostalgia, prompting individuals to feel compelled to share it with their loved ones. This not only boosts brand visibility but can also foster the creation of a dedicated and loyal customer base.
5. Run targeted Innovative Ads & Optimize for Mobile
Given the rise of mobile internet usage in India, it’s imperative to prioritize the optimization of ad campaigns for mobile devices. To maximize the impact of festive campaigns, it’s essential to segment your audience based on demographics, preferences, and behaviour. This segmentation ensures that your ads are strategically delivered to the right audience, at the right time, enhancing their effectiveness.
This festive season, it’s all about maximizing your brand’s awareness and leading to more clicks. Dynamic video optimization tool is your ticket to achieving just that. With personalized video content, data-driven insights, interactive elements, and a seamless user journey, you’ll be well-equipped to make a lasting impression on your audience. So, don’t miss out on the online video ads advantage and make 2023 unforgettable with standout Festival marketing.