Global Skincare Brand Drives
25% Higher VTR on
TikTok with Mirrors AI
VTR
(25% above benchmark)
CTR
Objective
A skincare brand set out to build awareness among Malaysian women aged 18 to 44 who were actively engaged with skincare and face-care content on TikTok, capturing them in moments of high product consideration.
Challenge
Standard demographic targeting on TikTok delivers reach but rarely intent. With skincare being one of the most competitive categories on the platform, the brand needed to land its message inside genuinely relevant skincare conversations rather than chasing scale alone.
Strategy & Execution
To engage skincare enthusiasts with precision, the brand activated Silverpush's Mirrors AI on TikTok. The solution identified Malaysian women who are active skincare and face-care enthusiasts through contextual signals, going well beyond age-and-gender demographics to find audiences in genuine consideration moments.
Mirrors AI aligned the skincare brand’s placements with skin-type-based routines, anti-aging tips, and step-by-step skincare tutorials where viewers were actively learning. A brand-level contextual layer was also deployed alongside product and brand reviews, which emerged as the top-performing tactic against the primary KPI and validated the power of adjacent brand context in driving meaningful engagement.
Results
The campaign delivered a 20.10% VTR, 25% higher than the TikTok benchmark, and a 0.21% CTR among Malaysian women in the target age bracket. The Brands contextual tactic emerged as the strongest performer, validating that aligning with adjacent brands and review content is one of the most effective ways to engage skincare audiences. proved that on TikTok, the right context outperforms the broadest audience.
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