In-video context driven precise targeting
Run your YouTube advertising campaigns across content your users are actively engaging with.Request a Demo
Capture your video audience’ current state of mind.Request a Demo
Context relevant brand safety
Avoid content over-blocking through custom exclusion themes, that precisely filter out unsafe content.Request a Demo
Leverage content aligned brand safety without killing reach.Request a Demo
Complete brand suitability
Ad placements are calibrated on context relevance, custom brand safety themes and performance, basis factors that go beyond the content.Request a Demo
Leverage custom inclusion and exclusion to target highly brand suitable content.Request a Demo
Our AI + human intelligence powered solutions are redefining the limits of contextual brand suitability for YouTube advertising.
Context relevant video level targeting
We offer the world’s first in-video context detection solution, that identifies faces, logos, objects, places, actions, on-screen text and audio for a nuanced targeting at the video level.
Contextual brand safety
We enable custom targeting and exclusion themes and accurate detection of unsafe content across a comprehensive set of brand safety categories. Block unsafe ad placements pre-campaign, without over-blocking or killing reach.
Complete brand suitability
Ad alignment is calibrated on suitability through text & sentiment analysis, engagement metrics, and organic influence at video level.
Data driven ad performance
Ad alignment across relevant and high performing content leads to higher engagement and brand recall. Our precise targeting co-relates engagement metrics with context relevance, to target high performing & relevant videos only.
And, further relies on:
- Multivariate testing to learn what resonates with your audience.
- And, dynamic campaign delivery that automates and continually optimizes campaigns with real-time insights to avert ad waste.
Brands that have won with us
Mirrors delivers unprecedented impact across SEA for Oreo’s Spiderman themed video campaign.View Case Study
Mirrors’ AI powered precise targeting is transforming video advertising for movie promotions.Know More
Sunlight enters a highly competitive market and gains 2% market share in its first month with Mirrors.View Case Study
What this means for you
Mirrors unlocks new ways to expand the scope of your video advertising campaigns and reach your most relevant customers, at the moment they are most likely to engage.
Precise content curation
Ensures only content aligned, high performing, and brand suitable videos pass through for final ad placement.
Narrows affinity-based targeting to control who your ad reaches – while minimizing ad waste.
Ad alignment across relevant and high performing content ensures your ad reaches your target audience in a desired environment.
Enhanced user experience
Users experience ads that are relevant to their current state of mind, leading to higher engagement.
Positive brand recall
Contextually relevant ads are less intrusive and more engaging, leading a more positive brand recall, clicks and views.
Data privacy compliance
Reach your most engaged audience, without collecting reams of personal data.