18 January 2023
Silverpush’s Cookieless AI Solutions: Saving 1000 Tons of CO2eq in Advertising Campaigns
Silverpush, a leader in contextual advertising, is taking action to reduce carbon emissions by using its advanced AI technology. The company successfully saved 1000 tons of CO2eq across the web.
07 November 2022
JM Financial PE leads Rs 95cr Investment in Silveredge Tech
JM Financial Private Equity has led the Rs 95 crore investment in Gurgaon-based Silveredge Technologies. Investors such as Ashish Kacholia, Mirabilis Investment Trust and Seven Hills Capital also participated in the fund raise.
25 August 2022
15 Top AD Marketing Agencies & Startups (Singapore)
These startups and companies are taking a variety of approaches to innovating the AD Marketing industry, but are all exceptional companies well worth a follow.
18 August 2022
Silverpush’s Jameson Campaign by Wavemaker Wins e4m Award
Silverpush has won a Gold award for the Jameson whiskey campaign under ‘Best use of AI’ held by exchange4media in Mumbai.
13 August 2022
Silverpush Partnership With IRIS.TV
Martech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe. Recently it covered Silverpush’s partnership with IRIS.
12 August 2022
IRIS.TV, Silverpush Team To Offer AI-Targeted CTV Video Inventory
Artificial intelligence-powered ad-tech solutions provider Silverpush has integrated with video data platform IRIS.TV to offer targeted connected TV/video inventory across thousands of IRIS-enabled publishers.
29 July 2022
MADDIES 2021: Silverpush Wins Gold in Best Emerging Technology for ‘Haldi Milk’ Campaign
The 7th edition of exchange4media Mobile Awards – The Maddies 2021 was held on November 26th in Mumbai. The award ceremony was held to celebrate the best in marketing.
30 June 2022
Silverpush Wins Big at MMA Smarties MENA 2021 Awards
Silverpush, a Singapore-based marketing solutions provider which offers AI-based solutions won big at MMA Smarties MENA 2021 Awards.
27 June 2022
Silverpush Appoints Tarannum Alam as Sr.VP, Head of Sales and Branding
Silverpush strengthens its India Leadership team by hiring Tarannum Alam. Tarannum brings with her vast media industry experience of over 2 decades.
27 October 2021
Silverpush, an Adtech Firm, Plans a Rs 750-1000 Crore IPO and further Strengthens its Management Team
The Singapore-based ad tech company, Silverpush, announced today its intention to raise between Rs 750 and 1000 crore in an initial public offering (IPO).
27 October 2021
Silverpush plans Rs 750-1000 crore IPO, bolsters management team
Silverpush, an AI-powered technology solutions company, today announced their plans of raising between Rs 750 – 1000 crore in the initial public offering (IPO).
27 July 2021
Silverpush Promotes Kartik Mehta as the new COO
Previously, as the Chief Revenue Officer, Kartik played a pivotal role in expanding Silverpush’s presence in APAC.
22 July 2021
Silverpush aims for a higher growth trajectory, promotes Kartik Mehta as the new COO
As part of their all round organizational growth plans, Silverpush has promoted Kartik Mehta as their new Chief Operating Officer.
30 March 2021
Silverpush Wins Multiple Awards at MMA Smarties MENA 2020
Silverpush has won 4 awards in a row at MMA Smarties MENA 2020.
06 October 2020
Silverpush Wins Gold at Festival of Media Global Awards 2020
The Festival of Media Global Awards has announced its 2020 winners and Silverpush has won a Gold under the Best Technology Provided for Media category.
04 September 2020
Opinion: Can you brand in a pandemic?
One of the most devastating effects of the Covid-19 pandemic has been on the global economy. Key industries that depended on human traffic have all been devastated.
03 June 2020
Protecting Brand Reputation with AI
Brands today are faced with different types of risks – financial risks, legal risks, and I guess the most important part of it is the reputation risk which could have larger concerns and probably a long-lasting impact on the overall brand equity.
21 May 2020
Silverpush Launches Mirrors Safe, An AI-Powered Context-Relevant Brand Suitability Platform
Silverpush, a leading AI-powered technology solutions company, today announced the launch of their new brand suitability platform Mirrors Safe.
20 May 2020
Silverpush Launches AI-Powered Brand Suitability Platform – Mirrors Safe
Silverpush, a leading AI-powered technology solutions company, today announced the launch of their new brand suitability platform Mirrors Safe.
20 May 2020
Nearly 1 in 10 videos in Southeast Asia are not brand-safe
Indian adtech firm SilverPush has launched a brand-suitability platform that uses artificial intelligence to scan videos for red flags such as violence and adult and extremist content.
10 March 2020
Silverpush AI Range now made in New Zealand
Ponsonby-based marketing agency Digital Commons has forged a partnership with Singapore’s Silverpush to make its entire range of AI-powered video intelligence solutions in New Zealand.
10 March 2020
Silverpush Partners with Digital Commons to Provide Its AI Ad Solutions in New Zealand
Silverpush launches its full range of AI-powered advertising products in New Zealand through its exclusive partnership with Digital Commons.
24 February 2020
Silverpush expands presence in Turkey through ties with AdMatic
Silverpush now offers its entire range of AI-powered video intelligence solutions in Turkey via an exclusive partnership with AdMatic.
24 February 2020
Silverpush Partners With AdMatic To Expand Presence in Turkey
Silverpush makes available its full range of AI-powered video intelligence solutions in Turkey.
17 December 2019
Mudah.my taps into Star Wars mania for YouTube based campaign
Malaysia-based online marketplace Mudah.my has launched a campaign called ‘Sell Wars’ on YouTube.
21 November 2019
Back from the brink: He fought back after startup lost all clients in PR crisis
In late 2015, Hitesh Chawla and his then three-year-old startup were making international headlines for all the wrong reasons. Major outlets such as Wired and The Atlantic
24 September 2019
How Mondelez and Silverpush snared Spider-Man fans for Oreo
Contextual targeting of people watching any kind of Spider-Man content achieved an impressive sales increase in a Southeast Asia campaign.
18 September 2019
VC-Backed SilverPush Gobbles Up Recipe-Sharing Platform BetterButter
SilverEdge Technologies Pvt. Ltd, which operates marketing technology platform SilverPush, said on Wednesday it has acquired recipe-sharing company BetterButter Internet Pvt. Ltd.
18 September 2019
Silverpush Acquires Recipe-Sharing Platform BetterButter
Silverpush has announced on Wednesday that it has acquired BetterButter, which is an Internet recipe-sharing company.
20 August 2019
Mondelēz latches on to Spider-Man hype to boost oreo’s market share in Southeast Asia
Mondelēz International, the manufacturer of several global household names in confectionery and beverages, revealed that it recorded a significant boost in the brand engagement and sales of its flagship cookie brand, Oreo, across Southeast Asia.
02 May 2019
Silverpush Pushing the Boundaries
Kartik Mehta, Silverpush Chief Revenue Officer discusses with Ibrahim Sani what it takes to monetize screens.
29 April 2019
Adtech goes offline: SilverPush syncs ads with physical events in real-time
It’s IPL time and you are watching Virat Kohli bat on your TV screen. Later, when you browse the internet, you may see ads on the brand of shoes Kohli.
29 April 2019
Silverpush Enables Real-Time Syncing of Offline Events with Digital Ads
Silverpush’s technology enables brands to connect with consumers via physical events syncing.
08 April 2019
SilverPush Launches Operations in Hong Kong, Expands APAC Operations
SilverPush, the AI based marketing-technology platform powered by artificial intelligence (AI), today announced that it has opened its first office in Hong Kong, as part of its expansion plans across Asia.
08 April 2019
Silverpush Expands Its APAC Operations by Opening Office in Hong Kong
Silverpush, an ad tech company offering AI-based advertising solutions, today announced opening of its first office in Hong Kong.
01 April 2019
SilverPush finds Fuel in fight against Misplaced Ads
Right-time, right-place delivery of ads is an ideal as old as advertising itself. But today’s digital ad ecosystem, despite billions in investment and ad spend, kind of sucks.
09 March 2019
Privacy terror to adtech: SilverPush’s rise from the ashes
Four years ago, Hitesh Chawla’s Gurugram-based tech startup made headlines across the world for helping advertisers embed ultrasonic tracking beacons in TV signals.
22 February 2019
SilverPush raises $5 million in Series B from FreakOut Holdings
SilverPush, a marketing technology platform specializing in multi-screens, has raised $5 million in Series B funding led by global marketing technology company FreakOut Holdings.
22 February 2019
$5 Million Raised by Silverpush in Series B Funding
Silverpush, a leading marketing technology provider, has raised $5 million from Japan-based FreakOut Holdings in its Series B funding.
20 February 2019
SilverPush, Chief Revenue Officer, Kartik Mehta on how technology is transforming and impacting the ad industry
An AI-driven marketing-tech platform that specializes in multi-screening advertising, SilverPush recently launched Mirrors, the world’s first AI-driven context detection technology
19 February 2019
Singapore AI marketing firm snags $5m from FreakOut
SilverPush, a Singapore-based AI marketing platform, has secured US$5 million in a series B funding round led by global marketing tech firm FreakOut.
19 February 2019
Silverpush raises US$5m in series B funding led by FreakOut
INDIA-based marketing technology platform SilverPush has raised US$5 million in a series B funding round led by FreakOut Holdings, a technology investment company.
31 January 2019
How this Adtech Firm uses AI to Ensure Audience sees Relevant In-video Ads
The India-based adtech firm, which serves clients across the world, has launched Mirrors, an artificial intelligence (AI)-powered technology that delivers more relevant in-video ads by way of analysing what appears in the content.
09 January 2019
BREAKING THROUGH THE AD CLUTTER
Founded in India, AI-driven marketing-tech platform SilverPush is now expanding into Southeast Asia, to work with brands like Samsung, CocaCola, McDonald’s, Cadbury and Unilever to enhance its audience.
07 January 2019
What’s on the horizon for Adtech in 2019?
2019 is set to be an exciting year for brands operating at the intersection between contextual marketing and video and we anticipate more brands will focus on capturing these micro-moments.
17 December 2018
Screen Grab
SilverPush uses AI to bridge the gap between TV and digital devices in real time, allowing marketers to target messages in new ways
04 December 2018
What The Greatest Showman taught us about Contextual Marketing
“The Greatest Showman”, reveals that PT demonstrated pure genius in the use of the principles behind contextual marketing.
29 November 2018
SilverPush Relies on AI for Online Video Ads
SilverPush announced the launch of ‘Mirrors’, an Artificial Intelligence (AI) based context sensing technology for enterprises.
29 November 2018
Silverpush Launches AI-Powered Context Detection Platform for Video
Mirrors will enable effective in-video ad targeting leading to unprecedented reach and user engagement.
27 November 2018
TV Advertising Industry needs to change to adapt to Facebook
This is the perspective of the CEO of SilverPush, an online advertising company using AI, before the English Premier League football tournament was bought by Facebook.
26 November 2018
Advertising Engine Recognizes Video content by itself thanks to Artificial Intelligence
With the ability to read videos, SilverPush’s Mirrors tool can identify all brands and products in a video, thereby providing suggested ads right on the screen.
23 November 2018
SilverPush Launches Mirrors; AI-powered Context Detection Technology to enhance user Engagements with Online Video Advertisements
SilverPush today announced the official launch of Mirrors; the company’s artificial intelligence (AI)-driven context detection technology that identifies brand logos, faces, emotions and objects in videos.
22 November 2018
SilverPush Rolls out AI-powered Context Detection Tech for Online Video Ads
Silverpush claims that the tool can identify brand logos, faces, emotions and objects in videos. And in accordance with these parameters, advertisements can be placed.
22 November 2018
SilverPush Introduces Mirrors, AI-Based Sensing Technology
Mirrors uses AI to identify objects and people in video content and help spread advertisements related to what is currently displayed on the screen.
22 November 2018
Adtech Firm SilverPush will Scan Video Content to serve better In-Video Ads
Indian adtech firm SilverPush has launched Mirrors, an artificial intelligence-driven technology that aims to deliver more relevant in-video ads by way of analyzing what appears in the content.
13 November 2018
How AI-led Marketing Is Enabling a Smarter Way to Engage Today’s Audiences
AI usage is now commonplace in a variety of sectors such as finance, retail and even asset management, the technology and the efficiency it provides is gaining more traction within the advertising world.
09 November 2018
AI-backed Marketing Technology and Smart Strategic Thinking Drive Ecommerce Conversion for Clear Shampoo
Imagine consumer engagement translated to E-commerce conversion with the use of contextual advertising powered by AI, backed by on-point media strategic thinking?
25 October 2018
TV-Sync Tech firm sees Boost from Filipino Viewing Habits
A MARKETING technology company said the continuing patronization of Filipinos of television is boosting its business in the country, with the firm offering advertisers the technology to launch digital campaigns in sync with TV content.
23 October 2018
Silverpush Wins Award for Best Cross Platform Campaign
Silverpush has won the award for the Best Cross Platform Campaign category along with Mindshare Philippines at the Drum Digital Trading Awards APAC 2018.
04 September 2018
Silverpush Expands Its Presence in Southeast Asia
Silverpush, a leading marketing technology provider, has today announced that it will expand its presence in the Southeast Asian region in order to strengthen its position in the Southeast Asian market.
03 September 2018
SilverPush Selects Singapore for SEA HQ
The venture marks the first step of the firm‘s expansion plans for 2018 and will see its Chief Revenue Officer, Kartik Mehta, moving to the region to lead its business there.
30 August 2018
Singapore Tourism Rolls Out Second Phase of Passion Made Possible Campaign
Singapore Tourism is rolling out the second phase of its ‘Passion Made Possible’ campaign as part of a bid to market the city state to tourists and businesses under the same marketing umbrella.
27 August 2018
Move and Win Roundup: Week of August 27, 2018
SilverPush, Cognito, Fitch, Town Square, RXP Group, Blaze Digital, Leo Burnett, Smaato, Text100, BBDO, AGA, OMG, JWT, Rice, VML, Construct Digital and more, in our weekly collection.
08 August 2018
IMPACT’s 40 Under Forty Entrepreneurs: Building Business
IMPACT from the exchange4media Group launches the first edition of its ‘40 Under Forty’ list to recognise extraordinary achievers who are 40 years.
02 March 2018
Sports – Reality – Drama – How digital redefines the response to TV advertising: Silverpush Report
Silverpush, a data driven marketing and Measurement Company has released its latest report on the impact of TV ads.
