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07 November 2022

JM Financial PE leads Rs 95cr Investment in Silveredge Tech

JM Financial Private Equity has led the Rs 95 crore investment in Gurgaon-based Silveredge Technologies. Investors such as Ashish Kacholia, Mirabilis Investment Trust and Seven Hills Capital also participated in the fund raise.

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25 August 2022

15 Top AD Marketing Agencies & Startups (Singapore)

These startups and companies are taking a variety of approaches to innovating the AD Marketing industry, but are all exceptional companies well worth a follow.

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18 August 2022

Silverpush’s Jameson Campaign by Wavemaker Wins e4m Award

Silverpush has won a Gold award for the Jameson whiskey campaign under ‘Best use of AI’ held by exchange4media in Mumbai.

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13 August 2022

Silverpush Partnership With IRIS.TV

Martech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe. Recently it covered Silverpush’s partnership with IRIS.

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12 August 2022

IRIS.TV, Silverpush Team To Offer AI-Targeted CTV Video Inventory

Artificial intelligence-powered ad-tech solutions provider Silverpush has integrated with video data platform IRIS.TV to offer targeted connected TV/video inventory across thousands of IRIS-enabled publishers.

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29 July 2022

MADDIES 2021: Silverpush Wins Gold in Best Emerging Technology for ‘Haldi Milk’ Campaign

The 7th edition of exchange4media Mobile Awards – The Maddies 2021 was held on November 26th in Mumbai. The award ceremony was held to celebrate the best in marketing.

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30 June 2022

Silverpush Wins Big at MMA Smarties MENA 2021 Awards

Silverpush, a Singapore-based marketing solutions provider which offers AI-based solutions won big at MMA Smarties MENA 2021 Awards.

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27 June 2022

Silverpush Appoints Tarannum Alam as Sr.VP, Head of Sales and Branding

Silverpush strengthens its India Leadership team by hiring Tarannum Alam. Tarannum brings with her vast media industry experience of over 2 decades.

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27 October 2021

Silverpush, an Adtech Firm, Plans a Rs 750-1000 Crore IPO and further Strengthens its Management Team

The Singapore-based ad tech company, Silverpush, announced today its intention to raise between Rs 750 and 1000 crore in an initial public offering (IPO).

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27 October 2021

Silverpush plans Rs 750-1000 crore IPO, bolsters management team

Silverpush, an AI-powered technology solutions company, today announced their plans of raising between Rs 750 – 1000 crore in the initial public offering (IPO).

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27 July 2021

Silverpush Promotes Kartik Mehta as the new COO

Previously, as the Chief Revenue Officer, Kartik played a pivotal role in expanding Silverpush’s presence in APAC.

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22 July 2021

Silverpush aims for a higher growth trajectory, promotes Kartik Mehta as the new COO

As part of their all round organizational growth plans, Silverpush has promoted Kartik Mehta as their new Chief Operating Officer.

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30 March 2021

Silverpush Wins Multiple Awards at MMA Smarties MENA 2020

Silverpush has won 4 awards in a row at MMA Smarties MENA 2020.

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06 October 2020

Silverpush Wins Gold at Festival of Media Global Awards 2020

The Festival of Media Global Awards has announced its 2020 winners and Silverpush has won a Gold under the Best Technology Provided for Media category.

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04 September 2020

Opinion: Can you brand in a pandemic?

One of the most devastating effects of the Covid-19 pandemic has been on the global economy. Key industries that depended on human traffic have all been devastated.

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03 June 2020

Protecting Brand Reputation with AI

Brands today are faced with different types of risks – financial risks, legal risks, and I guess the most important part of it is the reputation risk which could have larger concerns and probably a long-lasting impact on the overall brand equity.

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21 May 2020

Silverpush Launches Mirrors Safe, An AI-Powered Context-Relevant Brand Suitability Platform

Silverpush, a leading AI-powered technology solutions company, today announced the launch of their new brand suitability platform Mirrors Safe.

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20 May 2020

Silverpush Launches AI-Powered Brand Suitability Platform – Mirrors Safe

Silverpush, a leading AI-powered technology solutions company, today announced the launch of their new brand suitability platform Mirrors Safe.

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20 May 2020

Nearly 1 in 10 videos in Southeast Asia are not brand-safe

Indian adtech firm SilverPush has launched a brand-suitability platform that uses artificial intelligence to scan videos for red flags such as violence and adult and extremist content.

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10 March 2020

Silverpush AI Range now made in New Zealand

Ponsonby-based marketing agency Digital Commons has forged a partnership with Singapore’s Silverpush to make its entire range of AI-powered video intelligence solutions in New Zealand.

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10 March 2020

Silverpush Partners with Digital Commons to Provide Its AI Ad Solutions in New Zealand

Silverpush launches its full range of AI-powered advertising products in New Zealand through its exclusive partnership with Digital Commons.

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24 February 2020

Silverpush expands presence in Turkey through ties with AdMatic

Silverpush now offers its entire range of AI-powered video intelligence solutions in Turkey via an exclusive partnership with AdMatic.

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24 February 2020

Silverpush Partners With AdMatic To Expand Presence in Turkey

Silverpush makes available its full range of AI-powered video intelligence solutions in Turkey.

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17 December 2019

Mudah.my taps into Star Wars mania for YouTube based campaign

Malaysia-based online marketplace Mudah.my has launched a campaign called ‘Sell Wars’ on YouTube.

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21 November 2019

Back from the brink: He fought back after startup lost all clients in PR crisis

In late 2015, Hitesh Chawla and his then three-year-old startup were making international headlines for all the wrong reasons. Major outlets such as Wired and The Atlantic

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24 September 2019

How Mondelez and Silverpush snared Spider-Man fans for Oreo

Contextual targeting of people watching any kind of Spider-Man content achieved an impressive sales increase in a Southeast Asia campaign.

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18 September 2019

VC-Backed SilverPush Gobbles Up Recipe-Sharing Platform BetterButter

SilverEdge Technologies Pvt. Ltd, which operates marketing technology platform SilverPush, said on Wednesday it has acquired recipe-sharing company BetterButter Internet Pvt. Ltd.

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18 September 2019

Silverpush Acquires Recipe-Sharing Platform BetterButter

Silverpush has announced on Wednesday that it has acquired BetterButter, which is an Internet recipe-sharing company.

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20 August 2019

Mondelēz latches on to Spider-Man hype to boost oreo’s market share in Southeast Asia

Mondelēz International, the manufacturer of several global household names in confectionery and beverages, revealed that it recorded a significant boost in the brand engagement and sales of its flagship cookie brand, Oreo, across Southeast Asia.

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02 May 2019

Silverpush Pushing the Boundaries

Kartik Mehta, Silverpush Chief Revenue Officer discusses with Ibrahim Sani what it takes to monetize screens.

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29 April 2019

Adtech goes offline: SilverPush syncs ads with physical events in real-time

It’s IPL time and you are watching Virat Kohli bat on your TV screen. Later, when you browse the internet, you may see ads on the brand of shoes Kohli.

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29 April 2019

Silverpush Enables Real-Time Syncing of Offline Events with Digital Ads

Silverpush’s technology enables brands to connect with consumers via physical events syncing.

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08 April 2019

SilverPush Launches Operations in Hong Kong, Expands APAC Operations

SilverPush, the AI based marketing-technology platform powered by artificial intelligence (AI), today announced that it has opened its first office in Hong Kong, as part of its expansion plans across Asia.

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08 April 2019

Silverpush Expands Its APAC Operations by Opening Office in Hong Kong

Silverpush, an ad tech company offering AI-based advertising solutions, today announced opening of its first office in Hong Kong.

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01 April 2019

SilverPush finds Fuel in fight against Misplaced Ads

Right-time, right-place delivery of ads is an ideal as old as advertising itself. But today’s digital ad ecosystem, despite billions in investment and ad spend, kind of sucks.

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09 March 2019

Privacy terror to adtech: SilverPush’s rise from the ashes

Four years ago, Hitesh Chawla’s Gurugram-based tech startup made headlines across the world for helping advertisers embed ultrasonic tracking beacons in TV signals.

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22 February 2019

SilverPush raises $5 million in Series B from FreakOut Holdings

SilverPush, a marketing technology platform specializing in multi-screens, has raised $5 million in Series B funding led by global marketing technology company FreakOut Holdings.

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22 February 2019

$5 Million Raised by Silverpush in Series B Funding

Silverpush, a leading marketing technology provider, has raised $5 million from Japan-based FreakOut Holdings in its Series B funding.

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20 February 2019

SilverPush, Chief Revenue Officer, Kartik Mehta on how technology is transforming and impacting the ad industry

An AI-driven marketing-tech platform that specializes in multi-screening advertising, SilverPush recently launched Mirrors, the world’s first AI-driven context detection technology

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19 February 2019

Singapore AI marketing firm snags $5m from FreakOut

SilverPush, a Singapore-based AI marketing platform, has secured US$5 million in a series B funding round led by global marketing tech firm FreakOut.

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19 February 2019

Silverpush raises US$5m in series B funding led by FreakOut

INDIA-based marketing technology platform SilverPush has raised US$5 million in a series B funding round led by FreakOut Holdings, a technology investment company.

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31 January 2019

How this Adtech Firm uses AI to Ensure Audience sees Relevant In-video Ads

The India-based adtech firm, which serves clients across the world, has launched Mirrors, an artificial intelligence (AI)-powered technology that delivers more relevant in-video ads by way of analysing what appears in the content.

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09 January 2019

BREAKING THROUGH THE AD CLUTTER

Founded in India, AI-driven marketing-tech platform SilverPush is now expanding into Southeast Asia, to work with brands like Samsung, CocaCola, McDonald’s, Cadbury and Unilever to enhance its audience.

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07 January 2019

What’s on the horizon for Adtech in 2019?

2019 is set to be an exciting year for brands operating at the intersection between contextual marketing and video and we anticipate more brands will focus on capturing these micro-moments.

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17 December 2018

Screen Grab

SilverPush uses AI to bridge the gap between TV and digital devices in real time, allowing marketers to target messages in new ways

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04 December 2018

What The Greatest Showman taught us about Contextual Marketing

“The Greatest Showman”, reveals that PT demonstrated pure genius in the use of the principles behind contextual marketing.

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29 November 2018

SilverPush Relies on AI for Online Video Ads

SilverPush announced the launch of ‘Mirrors’, an Artificial Intelligence (AI) based context sensing technology for enterprises.

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29 November 2018

Silverpush Launches AI-Powered Context Detection Platform for Video

Mirrors will enable effective in-video ad targeting leading to unprecedented reach and user engagement.

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27 November 2018

TV Advertising Industry needs to change to adapt to Facebook

This is the perspective of the CEO of SilverPush, an online advertising company using AI, before the English Premier League football tournament was bought by Facebook.

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26 November 2018

Advertising Engine Recognizes Video content by itself thanks to Artificial Intelligence

With the ability to read videos, SilverPush’s Mirrors tool can identify all brands and products in a video, thereby providing suggested ads right on the screen.

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23 November 2018

SilverPush Launches Mirrors; AI-powered Context Detection Technology to enhance user Engagements with Online Video Advertisements

SilverPush today announced the official launch of Mirrors; the company’s artificial intelligence (AI)-driven context detection technology that identifies brand logos, faces, emotions and objects in videos.

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22 November 2018

SilverPush Rolls out AI-powered Context Detection Tech for Online Video Ads

Silverpush claims that the tool can identify brand logos, faces, emotions and objects in videos. And in accordance with these parameters, advertisements can be placed.

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22 November 2018

SilverPush Introduces Mirrors, AI-Based Sensing Technology

Mirrors uses AI to identify objects and people in video content and help spread advertisements related to what is currently displayed on the screen.

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22 November 2018

Adtech Firm SilverPush will Scan Video Content to serve better In-Video Ads

Indian adtech firm SilverPush has launched Mirrors, an artificial intelligence-driven technology that aims to deliver more relevant in-video ads by way of analyzing what appears in the content.

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13 November 2018

How AI-led Marketing Is Enabling a Smarter Way to Engage Today’s Audiences

AI usage is now commonplace in a variety of sectors such as finance, retail and even asset management, the technology and the efficiency it provides is gaining more traction within the advertising world.

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09 November 2018

AI-backed Marketing Technology and Smart Strategic Thinking Drive Ecommerce Conversion for Clear Shampoo

Imagine consumer engagement translated to E-commerce conversion with the use of contextual advertising powered by AI, backed by on-point media strategic thinking?

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25 October 2018

TV-Sync Tech firm sees Boost from Filipino Viewing Habits

A MARKETING technology company said the continuing patronization of Filipinos of television is boosting its business in the country, with the firm offering advertisers the technology to launch digital campaigns in sync with TV content.

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23 October 2018

Silverpush Wins Award for Best Cross Platform Campaign

Silverpush has won the award for the Best Cross Platform Campaign category along with Mindshare Philippines at the Drum Digital Trading Awards APAC 2018.

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04 September 2018

Silverpush Expands Its Presence in Southeast Asia

Silverpush, a leading marketing technology provider, has today announced that it will expand its presence in the Southeast Asian region in order to strengthen its position in the Southeast Asian market.

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03 September 2018

SilverPush Selects Singapore for SEA HQ

The venture marks the first step of the firm‘s expansion plans for 2018 and will see its Chief Revenue Officer, Kartik Mehta, moving to the region to lead its business there.

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30 August 2018

Singapore Tourism Rolls Out Second Phase of Passion Made Possible Campaign

Singapore Tourism is rolling out the second phase of its ‘Passion Made Possible’ campaign as part of a bid to market the city state to tourists and businesses under the same marketing umbrella.

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27 August 2018

Move and Win Roundup: Week of August 27, 2018

SilverPush, Cognito, Fitch, Town Square, RXP Group, Blaze Digital, Leo Burnett, Smaato, Text100, BBDO, AGA, OMG, JWT, Rice, VML, Construct Digital and more, in our weekly collection.

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08 August 2018

IMPACT’s 40 Under Forty Entrepreneurs: Building Business

IMPACT from the exchange4media Group launches the first edition of its ‘40 Under Forty’ list to recognise extraordinary achievers who are 40 years.

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02 March 2018

Sports – Reality – Drama – How digital redefines the response to TV advertising: Silverpush Report

Silverpush, a data driven marketing and Measurement Company has released its latest report on the impact of TV ads.

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