Intelligent Omnichannel Scale Proven Reach

Silverpush’s Mirrors technology was an intriguing solution to a complex issue within the YouTube space – placing ads on the most relevant content. The Silverpush Mirrors AI solution identifies contextual placements by analyzing contextual signals across each video to understand relevance.

Guinness wants to connect with the football fans during the EPL football season and celebrate over a pint of Guinness.

By leveraging on Sport Sync data via META, we identify the perfect moments for fans to enjoy a Guinness. This data-driven approach helped us build a strong emotional connection with our audience and made football moments even more memorable.

Silverpush is a unique Tech which has refined Contextual Targeting. Himalaya is delighted to have executed the first interactive Video ad campaign with Silverpush. The Interactive solution, which added to the relevant context helped boost engagement and other media metrics.

Assuring product authenticity is extremely important to us. But, this message can be lost if not conveyed during key product discovery moments. Mirrors allowed us to sharply target these moments and enabled interest based contextual targeting, providing higher affinity and relevancy.

Mirrors unique capability has helped us tap into a fast-growing Facebook video audience much more meaningfully. We connected with customers during contextual moments that significantly increased the relevance of the message we wanted to convey, increasing the impact.

Silverpush helped us avoid the use of brute-force-targeting using private data of consumers. We would like to further use this technology to target people based on what they are watching instead of who they are or what their affinities are.