Intelligent Omnichannel Scale
Proven Reach

Using Silverpush's Mirrors technology during the Pakistan Super League for our National Ketchup campaign was a game changer to how we look at contextual targeting across digital platforms. It was exciting to see National Ketchup become a part of the PSL festivities, almost as if it were a guest at the snack tables of cricket fans.

Silverpush is a unique Tech which has refined Contextual Targeting. Himalaya is delighted to have executed the first interactive Video ad campaign with Silverpush. The Interactive solution, which added to the relevant context helped boost engagement and other media metrics.

Assuring product authenticity is extremely important to us. But, this message can be lost if not conveyed during key product discovery moments. Mirrors allowed us to sharply target these moments and enabled interest based contextual targeting, providing higher affinity and relevancy.

Mirrors unique capability has helped us tap into a fast-growing Facebook video audience much more meaningfully. We connected with customers during contextual moments that significantly increased the relevance of the message we wanted to convey, increasing the impact.

Silverpush helped us avoid the use of brute-force-targeting using private data of consumers. We would like to further use this technology to target people based on what they are watching instead of who they are or what their affinities are.

We developed a very persuasive strategy for our post-pandemic tourism campaign, 'Follow The Sun'. We chose Silverpush as they provided innovative solutions — Contextual and Real-Time Sync advertising based on AI — allowing us to identify moments when the target audience would be most responsive to our ads.

Halls Partnered with Spark & Silverpush on the Batman campaign to ensure that we showed our ad to the right consumers. They used technologies like logo and face recognition to capture when someone was watching a video with WB Logo or batman character and then they would be served with the Halls XS Batman ad. This led to the right consumers being targeted and helped drive awareness & sales of Halls XS Batman in the market.