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Grab Consumer Attention With Contextual Advertsing During March Madness

In the dynamic landscape of modern advertising, strategic brand placement is essential for capturing the attention of vast audiences. One such golden opportunity lies within the fervor and excitement of March Madness, a premier collegiate basketball tournament that captivates the...

Interactive Video Ads that Engage Sports Fans

In today's digital world, brands have a golden chance to shake things up in the sports industry with interactive video ads. Forget boring 15-second promos! Traditional video ads might work for movies and TV, but just like those industries, sports...

The Importance of Responsible AI in Video Advertising

Artificial Intelligence, aka AI, has become one of the most talked-about topics in recent years. Each day brings forth new AI technologies, with some already seamlessly integrating into our daily lives. The advertising industry, in particular, is experiencing a significant...

Contextual Video Advertising: Tentpole Events Calendar for 2024

As we step into a post-cookie ad tech era, contextual advertising is poised to take center stage, becoming a pivotal strategy for brands aiming to connect with consumers through privacy-compliant and contextually relevant approaches. Marketers and advertisers are seeking to...

Good things DO NOT come to those who wait

In the fast-paced world of advertising, the saying "Good things come to those who wait" couldn't be further from the truth. In an era where technology evolves rapidly, and consumer behavior constantly shifts, advertisers clinging to outdated and monotonous campaign...

Safe and Sound: Building a Fortified Online Presence for Your Brand

In the digital age, where a brand's reputation is built and broken online, brand safety has emerged as a critical business imperative. It goes beyond simply avoiding harmful content; it's about strategically managing your brand's online presence and ensuring it...

CTV Gold Rush: Capturing Audiences & Conquering Ad Fatigue

With viewers ditching traditional cable in favor of streaming services, advertisers are flocking to CTV to capture a captive and engaged audience. According to Insider Intelligence, US CTV ad spending is expected to reach $16.36 billion in 2023, accounting for...

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