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UK Programmatic Advertising Spending & Trends in 2024

In 2023, programmatic advertising spending in the UK reached roughly £30.6 billion. The programmatic display advertising market is projected to grow by 12.6% in 2024, bringing it to within just four percentage points of becoming fully programmatic. This highlights how...

Contextual Advertising Guide – Navigating the Cookieless Era

Contextual advertising has been existing in the digital advertising industry for the last 20 years. It was only after the development of user-tracking techniques, that advertisers moved away from this method. However, because of the depreciation of third-party cookies and...

Pride 2024: Gen Z Edition

Pride holds profound significance for young people, regardless of their LGBTQ+ status. It transcends mere symbolism, embodying a celebration of inclusivity and love. However, Gen Z is increasingly scrutinizing the authenticity behind corporate support during Pride. A superficial display, such...

The Fast Lane of Formula 1’s Advertising Strategy

Formula 1 (F1) transcends the realm of mere sport, evolving into a meticulously crafted spectacle that blends exhilarating speed, strategic brilliance, and cutting-edge technology. From the luxurious harbors of Monaco to the bustling streets of Singapore, F1 captivates audiences worldwide....

Win Gold for Summer Olympics 2024 with AI-Powered Video Ads

The Paris Olympic Games 2024 is not merely a gathering of the world’s finest athletes, but it’s a testament to unity, diversity, and the pinnacle of human excellence. The grand spectacle sparks surges in consumer engagement and purchase intent worldwide....

Interactive Video Ads: Turn Passive Viewers to Active Participants

Interactive video ads signify a revolutionary change in digital advertising, turning passive spectators into dynamic participants. Through the smooth integration of interactive elements such as touchpoints, quizzes, and clickable features, these ads present an unparalleled avenue for brands to connect...

Lights, Camera, Insights! How Advertisers can Win the Oscars

As the Oscars draw near this week, let's delve into the captivating world behind the glamor and glitz! 🎬 Exploring pivotal categories and emerging interests, our Contextual Insights provide an exclusive peek into the secrets of success on Hollywood's grandest...

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