Early holiday shopping trends for 2022 festive season
It's a timeless truth. Brands face some fierce competition in every holiday season to drive consumer attention and increase their sales. To make your brand stand apart during holiday shopping and the mega sales days, they need to invest in...
Why Should You Consider Contextual Targeting Instead of Audience Targeting?
Since third-party cookies are going to fade away soon, audience targeting will face a tough time standing against contextually targeted ads. Audience targeting has been in the advertising industry for quite some time and has gained enormous traction in the...
Google Topics API – All you Need to Know
Along with major tech companies like Apple and Mozilla Firefox, many eyes are also focused on Google, one of the world's biggest digital advertising players about its plan to replace third-party cookies. Ever since the initial initiative of Google, Federated...
FAQs on Mirrors
In today’s time, it’s tough to imagine the world without Internet. As of 2022, 69% of the world's population, or 4.9 billion people, actively use the internet. Marketing is and will always be referred to as about reaching customers where...
What is Adtech and How do adtech companies work?
One of the crucial part of running digital campaign is Adtech. Advertisers use adtech to buy, manage, and measure digital advertising. In short, adtech refers to a broad term that categorizes the software and tools which agencies, brands, publishers, and...
Digital Video Advertising is Ruling the Next Decade
Are you using digital video advertising as part of your marketing strategy? Because your competitors certainly are! Every day, viewers viewed over 1 billion hours of video on YouTube, according to the company. Nowadays, browsing the internet is just like...
What is Programmatic Advertising? The Ultimate Guide
Looking for the best ad space at the best price that is also targeted to the right audience? This is, of course, the desire of all advertisers. With programmatic, this is possible. In the digital advertising era, programmatic advertising is...
FIFA World Cup Qatar 2022: Prepare for the Most Digital World Cup
The 22nd Edition FIFA World Cup 2022 is about to begin soon. The World cup stimulates a frenzy of marketing activities - both official and unofficial. It is about to kick off before the Black Friday, and with the final...
Drive Attention with Contextual Targeting
In today’s world, it is not an easy task to grab attention of consumers. Besides their own personal tasks, they are surrounded by a lot of content on their smartphones. They tend to focus on only the content that interests...
