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Complete Guide to Reaching Audience with Cookieless Advertising

What’s your alternative game plan for effective cookieless advertising? Haven't thought about it yet? The time is now!  Introduction The complete year of 2022 was dedicated to cookies! Panic is setting in amongst marketers owing to mounting privacy laws and...

Shifting Industry Priorities in 2023

This past year has brought a roller coaster of ad spending. To prepare for 2023, industry professionals must be curating media strategies in anticipation of increasing macroeconomic headwinds. Innovation is definitely a big player in 2023, with advertisers eager to...

Why Should you Care About CTV Advertising in 2023? 

Learn why Connected TV advertising should be in the marketing mix of brands in 2023. Introduction  After several years in the dark, it’s finally time for connected TV (CTV) to enter the limelight. Connected TV is the darling of 2020. With...

Advertising Trends to Look Out for in 2023

The advertising industry is moving fast, and digital advertising is looking forward to innovation. The industry revenue grew a record 35.4% in 2021 (as per reports by IAB) and is on its way to another banner year in 2022, it's...

Types of Programmatic Advertising & Examples of Best Campaigns

Programmatically sold advertising will reach 725 billion US dollars worldwide by 2026 (source: Statista). Programmatic advertising is at all times due to its flexible nature and increased ad effectiveness. In addition to this, there has been a rapid rise in...

Brand Safety: A Sure Shot Guide

Study: Brand safety impacts 75% of companies, yet only 26% take action. Are you the one taking action? The goal while advertising is clear: The brand must be protected at all costs! But the question is, how? The different targeting...

How Does Silverpush Ensure Brand Safety and Suitability on YouTube? 

Silverpush ensures that brand advertisements are displayed on brand-safe content without over blocking their reach. In an age where consumers increasingly choose to watch videos on demand, YouTube has become the most popular video platform worldwide.  According to a survey...

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