Amplify your holiday sales in 2024 with Silverpush's AI-powered video advertising solutions.
Decoding the Digital Holiday Shopper: A Guide for Brands
It is almost that time of year again—the time when the streets are decked with lights and joy is all around. The holiday season is around the corner, and with it comes the bittersweet joy and stress of gift buying....
The YouTube Effect: How Brands Are Seeing Mind-Blowing Results!
Welcome to a new era of entertainment, where YouTube isn't just a platform—it's a cultural phenomenon. A few years ago, who would have thought that creators from all corners of the globe would rival traditional TV networks in popularity? Today,...
Holiday Advertising Strategies: How to Use Video Ads to Skyrocket Sales
Let's be honest: the holiday season is a retailer's Super Bowl. Shoppers are primed to spend, and with online sales projected to reach a colossal $957.3 billion in 2024 alone, the opportunity is bigger than ever. But in a sea...
How You Can Combat Ad Fatigue with Innovative Ad Experience?
Ad fatigue is an emerging concern in today's fast, on-the-go world of digital marketing. Audiences are constantly bombarded by ads from all directions, and if you're a marketer or advertiser, it's likely you'll feel the decline in engagement over time...
Reach the $2.8 Trillion Hispanic Market on YouTube with Contextual AI
Hispanic Heritage Month is a time to honor the contributions of Hispanic and Latino Americans to the U.S. economy. Yet, it also reflects the potential such a market might hold for you. Being a marketing professional, you know the importance...
Migrate from Oracle to Silverpush: Unlock Advanced Contextual Advertising Solutions
The news that Oracle plans to shut down its advertising business by the end of September has sent shockwaves through the ad industry. Once the most prominent advertising data seller in the market, Oracle is now closing its advertising division....
Cannes 2024 Recap: Silverpush Takes AI Discussions to the French Riviera
As Cannes 2024 concludes, the echoes of vibrant discussions, insightful panels, and significant meetings continue to resonate. This year’s central theme was clear: AI's growing dominance in advertising solutions, optimizing campaigns for business outcomes, and reaching audiences effectively across various...
UK Programmatic Advertising Spending & Trends in 2024
In 2023, programmatic advertising spending in the UK reached roughly £30.6 billion. The programmatic display advertising market is projected to grow by 12.6% in 2024, bringing it to within just four percentage points of becoming fully programmatic. This highlights how...
Contextual Advertising Guide – Navigating the Cookieless Era
Contextual advertising has been existing in the digital advertising industry for the last 20 years. It was only after the development of user-tracking techniques, that advertisers moved away from this method. However, because of the depreciation of third-party cookies and...
