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Ban on Third-Party Cookies Not Until 2024 – Google

Google dragging its feet for the phase-out of third-party cookies is making headlines around the world. The decision of the ban which was earlier scheduled for 2022, but later pushed to 2023, is not happening anytime until the second half...

How Agencies are Helping Brands Quit Cookies?

It’s been since the mid-1990s that advertisers are relying on third-party cookies to target audiences by establishing and tracking their behavior across a range of activities on the internet. Studies state that it’s really tough for brands to get over...

What Comes Next For Programmatic Display Advertising?

According to recent research, more than half of all advertising spending will be digital by 2022. With more and more marketers allotting a large part of their ad budget to programmatic advertising, the future of programmatic display advertising seems to...

6 New Google Ads Updates You can’t Miss to Check out in 2022

Google is about to launch and upgrade its Google Ads feature. Excited to know what exactly those are? Let's dig right in. Google Ads updates are progressively moving to automate many parts of its mind-boggling machine. Bidding, Targeting, other small...

The Importance of Brand Safety in Digital Advertising

After the Covid-19, the usage of digital platforms has experienced a major jump. Not letting this opportunity go to waste, brands made good use of it to spread awareness about their products as much as they could.  However, as there...

How does Programmatic Targeting help Improve your Business?

There are several advantages of programmatic targeting due to which it is the first choice of advertisers. However, it is the least understood marketing strategy. Wouldn't it be great if you are able to promote your business to thousands of customers...

How to Use Contextual Targeting in CTV, OTT, and Online Video?

According to an eMarketer report, incremental spending on programmatic connected TV (CTV), and video ads will rise to $2.37 billion in 2021.  This was also confirmed by the IAB's 2021 Marketplace Outlook Survey Results, which revealed a 21% shift in...

Contextual Approach to Target Digital Advertising

Years before, one of the most spirited topic for debate was whether to put budget against contextual or behavioral targeting. Every marketer wants to approach their target audience at the right time in the right context. This has been achieved...

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