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Early holiday shopping trends for 2022 festive season

It's a timeless truth. Brands face some fierce competition in every holiday season to drive consumer attention and increase their sales. To make your brand stand apart during holiday shopping and the mega sales days, they need to invest in...

Google Topics API – All you Need to Know

Along with major tech companies like Apple and Mozilla Firefox, many eyes are also focused on Google, one of the world's biggest digital advertising players about its plan to replace third-party cookies. Ever since the initial initiative of Google, Federated...

FAQs on Mirrors

In today’s time, it’s tough to imagine the world without Internet. As of 2022, 69% of the world's population, or 4.9 billion people, actively use the internet.  Marketing is and will always be referred to as about reaching customers where...

What is Adtech and How do adtech companies work?

One of the crucial part of running digital campaign is Adtech. Advertisers use adtech to buy, manage, and measure digital advertising. In short, adtech refers to a broad term that categorizes the software and tools which agencies, brands, publishers, and...

Digital Video Advertising is Ruling the Next Decade

Are you using digital video advertising as part of your marketing strategy? Because your competitors certainly are!  Every day, viewers viewed over 1 billion hours of video on YouTube, according to the company. Nowadays, browsing the internet is just like...

What is Programmatic Advertising? The Ultimate Guide

Looking for the best ad space at the best price that is also targeted to the right audience? This is, of course, the desire of all advertisers. With programmatic, this is possible. In the digital advertising era, programmatic advertising is...

Drive Attention with Contextual Targeting

In today’s world, it is not an easy task to grab attention of consumers. Besides their own personal tasks, they are surrounded by a lot of content on their smartphones. They tend to focus on only the content that interests...

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