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State of Brand Safety & Suitability in Video Download Now X

Ace Back to School Advertising with the Power of Context

It's time to secure an A+ in your back to school advertising! Captivate your audience and establish your brand as the go-to choice with contextual advertising. As students in the United States prepare to say goodbye to their summer freedom...

The Power of Multicultural Advertising: Reaching Diverse Audiences

USA minority groups buying power is expected to rise from 4.2 trillion in 2020 to 7 trillion by 2025. With this significant growth, brands cannot afford to overlook the importance of targeting multicultural communities in their advertising strategies. In this...

Discover How to Capture Hearts With Pride Advertising

Pride month is in full swing, with the month of June on its way. The LGBTQ community globally accounts for 4.6 trillion US dollars. The community has been globally in the news, as many countries recognize them and are helping...

Silverpush’s Contextual Approach to Sustainable Digital Advertising

The aviation industry has been labeled as a notorious contributor to greenhouse gas emissions, however, the online advertising industry is no less.  Digital initiatives account for 3.5% of global GHG emissions, surpassing the aviation industry’s 2.5% share, according to the...

Play Safely: Strategies for Brand Safety in In-Game Advertising

Video games have always engaged a large audience, especially GenZ, and millennials. This gives advertisers and brands an opportunity to innovatively establish a solid brand recall. As gaming devices continue to gain popularity and offer more opportunities for brands to...

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