Unlocking the Vault: The Secret Trends Driving Video Ads in 2024 and Beyond
Video advertising has emerged as a pivotal element in the domain of content marketing strategy. Whether it's a concise 30-second ad, an interactive campaign, or captivating live footage, integrated videos within your content stand out as a highly favored and...
What are Instream Video Ads & What’s so great about it?
Navigating the marketing industry can be daunting with its ever-evolving landscape of acronyms and dynamic definitions. The latest puzzle to unravel? Instream video. To empower marketers, let's delve into what are Instream video, highlighting recent updates, the pros and cons,...
Unveiling the Real Potential of CTV for Marketers: Moving Beyond the Hype
As consumers increasingly shift from traditional linear television to streaming services, marketers are recognizing the significant potential of addressable advertising in Connected TV (CTV). This shift allows for the delivery of tailored ads to different streaming viewers based on their...
$5.6 billion of digital ad spend was wasted in 2022: Are you Doing it Right?
As someone who creates a bunch of ads, both traditional ones and some really out-there experimental ones, you've always had this nagging question in your head. It's like, are your efforts actually hitting the mark, or are they just disappearing...
Fall Weather and the Consumer: Drive Ad Campaigns for Seasonal Success
Weather has the most profound impact on the consumer. Every buying decision depends on the temperature. If the temperature drops it changes a person's decision about what they wear, what they will eat, the places to visit, and even the...
The Super Bowl Spectacle: Advertisers Paradise
The Super Bowl, a pinnacle event in American sports culture, is more than just a championship game; it's an advertising extravaganza that captivates millions of viewers. According to recent statistics, the 2023 Super Bowl garnered a viewership of over 120 million...
Half of All Consumers Prefer Brands that use Enhanced CTV Ad Formats
What do you think your audience does during commercial breaks? Maybe grab their phone, get some snacks, or check on their kids. What they are not doing is definitely paying attention to the TV. But once in a while, there's...
The Future of E-Commerce is Shoppable Ads
In the ever-evolving world of digital advertising, one trend has become increasingly evident - the shift from offline to online. Customers are no longer just browsing, they're actively engaging with brands and products. It's easy to overlook the fact that...
The Dawn of a New Advertising Era: 5 CTV Advertising Trends for 2024
The advertising industry, particularly Connected TV (CTV), has witnessed remarkable growth in 2023, poised to exceed the global revenue milestone of $25 billion. This surge can be attributed to several key factors: Firstly, the surging popularity of Connected TV has...
