Migrate from Oracle to Silverpush: Unlock Advanced Contextual Advertising Solutions
The news that Oracle plans to shut down its advertising business by the end of September has sent shockwaves through the ad industry. Once the most prominent advertising data seller in the market, Oracle is now closing its advertising division....
Cannes 2024 Recap: Silverpush Takes AI Discussions to the French Riviera
As Cannes 2024 concludes, the echoes of vibrant discussions, insightful panels, and significant meetings continue to resonate. This year’s central theme was clear: AI's growing dominance in advertising solutions, optimizing campaigns for business outcomes, and reaching audiences effectively across various...
UK Programmatic Advertising Spending & Trends in 2024
In 2023, programmatic advertising spending in the UK reached roughly £30.6 billion. The programmatic display advertising market is projected to grow by 12.6% in 2024, bringing it to within just four percentage points of becoming fully programmatic. This highlights how...
Contextual Advertising Guide – Navigating the Cookieless Era
Contextual advertising has been existing in the digital advertising industry for the last 20 years. It was only after the development of user-tracking techniques, that advertisers moved away from this method. However, because of the depreciation of third-party cookies and...
Pride 2024: Gen Z Edition
Pride holds profound significance for young people, regardless of their LGBTQ+ status. It transcends mere symbolism, embodying a celebration of inclusivity and love. However, Gen Z is increasingly scrutinizing the authenticity behind corporate support during Pride. A superficial display, such...
The Fast Lane of Formula 1’s Advertising Strategy
Formula 1 (F1) transcends the realm of mere sport, evolving into a meticulously crafted spectacle that blends exhilarating speed, strategic brilliance, and cutting-edge technology. From the luxurious harbors of Monaco to the bustling streets of Singapore, F1 captivates audiences worldwide....
Crafting a Winning Mother’s Day Advertising Strategy for 2024: Insights and Trends
As we approach Mother’s Day 2024, brands must prepare to adapt to changing consumer needs and preferences. Considering the current market dynamics and consumer behavior, it's crucial to develop a successful Mother’s Day campaign that extends beyond the day itself....
Win Gold for Summer Olympics 2024 with AI-Powered Video Ads
The Paris Olympic Games 2024 is not merely a gathering of the world’s finest athletes, but it’s a testament to unity, diversity, and the pinnacle of human excellence. The grand spectacle sparks surges in consumer engagement and purchase intent worldwide....
Interactive Video Ads: Turn Passive Viewers to Active Participants
Interactive video ads signify a revolutionary change in digital advertising, turning passive spectators into dynamic participants. Through the smooth integration of interactive elements such as touchpoints, quizzes, and clickable features, these ads present an unparalleled avenue for brands to connect...
