BLOG

Why Google not tracking users can finally give rise to adoption of more effective alternatives

Almost a year after Google announced its plans to phase out 3rd party cookies

CASE STUDY

World’s most loved brand for soups & sauces lifts ad recall for Facebook video ads with Mirrors

Knorr capitalized on the growing viewership on Facebook by tapping into food related contextual moments.

BLOG

Leveraging Personal Meaning to Deeply Engage with Consumers

Across the globe, people are increasingly watching online videos.

CASE STUDY

Sunlight overachieved its targeted results through YouTube advertising using Mirrors!

Sunlight leveraged in-video context detection platform, Mirrors, to create massive brand awareness.

BLOG

Top Digital Video Advertising Trends to Watch for in 2021

The year 2020 was an unusual year that turned both health and economy upside down.

BLOG

Why Demise of Third-Party Cookies Can Make Marketing Great Again

As privacy becomes a high priority for world’s biggest advertising platforms, its time next gen AI powered contextual targeting solutions pave the way.

PRODUCT

Mirrors Safe

Mirrors Safe’s AI powered in-video context detection delivers brand safety controls that are unique to your brand, offering absolute protection from harmful video advertising environments.

BLOG

Silverpush Creates Award-Winning Campaigns with Top Brands In MENA

Wins 4 MMA MENA Smarties awards across 3 key categories - innovation, cross-device and programmatic.    

FEATURED STORY

How Mondelez and Silverpush Snared Spider-Man Fans for Oreo

Contextual targeting of people watching any kind of Spider-Man content achieved an impressive sales increase in a Southeast Asia campaign.

CASE STUDY

Mirrors delivers unprecedented impact across SEA for Oreo’s Spiderman themed video campaign

Oreo partnered with Marvel for the Spiderman Far From Home movie

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We Are Excited to Announce Our New Brand Identity

We are delighted to announce our new brand identity as part of the ongoing evolution of our brand.

CASE STUDY

Unilever’s Clear taps highly passionate sports fans for product promotion

To promote its Cool Sport shampoo variant for men in Philippines, Clear capitalized on key game moments

PRODUCT

Mirrors

Mirrors couples AI with computer vision for context relevant video ad placements, without collecting reams of personal data. Maximizing performance for your video campaigns, while ensuring GDPR compliance.

CASE STUDY

Using a cross-media strategy, Unilever’s Breeze detergent dethrones leading rival brand

To drive awareness of the new rose gold perfume variant of its Breeze detergent in Philippines, Unilever leveraged Silverpush’s real-time TV sync platform.

CASE STUDY

Johnson’s Baby Leveraged Silverpush’s Competion-Sync Tech To Launch New Product

Johnson’s Baby converts the impact of competitor TV presence into top-of-mind awareness for the launch of its new variant of baby lotion in Thailand.

CASE STUDY

Nissan Leverages Silverpush’s Real-time TV Sync Technology To Beat Competition

Nissan Sunny raises brand awareness and counters its competition with real-time cross media communication

BLOG

Computer Vision Set To Transform Video Contextual Advertising

Over the years, video contextual advertising has taken the center-stage in the online advertising space.

CASE STUDY

Coca Cola Uses Silverpush’s Live Sports Sync Technology For Brand Promotion

One of the World’s most loved brands, Coca Cola leveraged live in-game moments during FIFA World Cup to drive transactions and raise brand awareness.

BLOG

How In-Video Contextual Advertising Works

Few things break the flow of a narrative as much a non-context insert. The same holds good in respect to advertising.

BLOG

TV Sync Technology Offers Invaluable Opportunity to Advertisers

It is now a common thing that a person watching his favorite TV show is having his smartphone in his hand

PRODUCT

Parallels

Parallels seamlessly syncs social, display and video ads to real-life moments, enabling an enhanced connection with consumers around live events, as they happen.

BLOG

Industry Gold Standards Silverpush Has Won in 2019

2019 has been an amazing year at Silverpush. Awards, recognition's, and accolades have come our way while we continued to serve our clients.

FEATURED STORY

SilverPush finds fuel in fight against misplaced ads

Right-time, right-place delivery of ads is an ideal as old as advertising itself. But today's digital ad ecosystem

CASE STUDY

Havells Boosted Awareness of Its Designer Fans Through Real-time TV Sync

Havells fans builds top of mind awareness for its premium range and effectively delivers its core message of "Decorating the fifth wall with Havells Fans".