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Top Digital Video Advertising Trends to Watch for in 2021
The year 2020 was an unusual year that turned both health and economy upside down.
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Why Demise of Third-Party Cookies Can Make Marketing Great Again
As privacy becomes a high priority for world’s biggest advertising platforms, its time next gen AI powered contextual targeting solutions pave the way.
PRODUCT
Mirrors Safe
Mirrors Safe’s AI powered in-video context detection delivers brand safety controls that are unique to your brand, offering absolute protection from harmful video advertising environments.
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Silverpush Creates Award-Winning Campaigns with Top Brands In MENA
Wins 4 MMA MENA Smarties awards across 3 key categories - innovation, cross-device and programmatic.
FEATURED STORY
How Mondelez and Silverpush Snared Spider-Man Fans for Oreo
Contextual targeting of people watching any kind of Spider-Man content achieved an impressive sales increase in a Southeast Asia campaign.
CASE STUDY
Mirrors delivers unprecedented impact across SEA for Oreo’s Spiderman themed video campaign
Oreo partnered with Marvel for the Spiderman Far From Home movie
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We Are Excited to Announce Our New Brand Identity
We are delighted to announce our new brand identity as part of the ongoing evolution of our brand.
CASE STUDY
Unilever’s Clear taps highly passionate sports fans for product promotion
To promote its Cool Sport shampoo variant for men in Philippines, Clear capitalized on key game moments
PRODUCT
Mirrors
Mirrors couples AI with computer vision for context relevant video ad placements, without collecting reams of personal data. Maximizing performance for your video campaigns, while ensuring GDPR compliance.
CASE STUDY
Using a cross-media strategy, Unilever’s Breeze detergent dethrones leading rival brand
To drive awareness of the new rose gold perfume variant of its Breeze detergent in Philippines, Unilever leveraged Silverpush’s real-time TV sync platform.
CASE STUDY
Johnson’s Baby Leveraged Silverpush’s Competion-Sync Tech To Launch New Product
Johnson’s Baby converts the impact of competitor TV presence into top-of-mind awareness for the launch of its new variant of baby lotion in Thailand.
CASE STUDY
Nissan Leverages Silverpush’s Real-time TV Sync Technology To Beat Competition
Nissan Sunny raises brand awareness and counters its competition with real-time cross media communication
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Computer Vision Set To Transform Video Contextual Advertising
Over the years, video contextual advertising has taken the center-stage in the online advertising space.
CASE STUDY
Coca Cola Uses Silverpush’s Live Sports Sync Technology For Brand Promotion
One of the World’s most loved brands, Coca Cola leveraged live in-game moments during FIFA World Cup to drive transactions and raise brand awareness.
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How In-Video Contextual Advertising Works
Few things break the flow of a narrative as much a non-context insert. The same holds good in respect to advertising.
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TV Sync Technology Offers Invaluable Opportunity to Advertisers
It is now a common thing that a person watching his favorite TV show is having his smartphone in his hand
PRODUCT
Parallels
Parallels seamlessly syncs social, display and video ads to real-life moments, enabling an enhanced connection with consumers around live events, as they happen.
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Industry Gold Standards Silverpush Has Won in 2019
2019 has been an amazing year at Silverpush. Awards, recognition's, and accolades have come our way while we continued to serve our clients.
FEATURED STORY
SilverPush finds fuel in fight against misplaced ads
Right-time, right-place delivery of ads is an ideal as old as advertising itself. But today's digital ad ecosystem
CASE STUDY
Havells Boosted Awareness of Its Designer Fans Through Real-time TV Sync
Havells fans builds top of mind awareness for its premium range and effectively delivers its core message of "Decorating the fifth wall with Havells Fans".
Why Google not tracking users can finally give rise to adoption of more effective alternatives.
