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What are Instream Video Ads & What’s so great about it?

Navigating the marketing industry can be daunting with its ever-evolving landscape of acronyms and dynamic definitions. The latest puzzle to unravel? Instream video. To empower marketers, let's delve into what are Instream video, highlighting recent updates, the pros and cons,...

Unveiling the Real Potential of CTV for Marketers: Moving Beyond the Hype

As consumers increasingly shift from traditional linear television to streaming services, marketers are recognizing the significant potential of addressable advertising in Connected TV (CTV). This shift allows for the delivery of tailored ads to different streaming viewers based on their...

The Super Bowl Spectacle: Advertisers Paradise

The Super Bowl, a pinnacle event in American sports culture, is more than just a championship game; it's an advertising extravaganza that captivates millions of viewers. According to recent statistics, the 2023 Super Bowl garnered a viewership of over 120 million...

The Future of E-Commerce is Shoppable Ads

In the ever-evolving world of digital advertising, one trend has become increasingly evident - the shift from offline to online. Customers are no longer just browsing, they're actively engaging with brands and products. It's easy to overlook the fact that...

The Dawn of a New Advertising Era: 5 CTV Advertising Trends for 2024

The advertising industry, particularly Connected TV (CTV), has witnessed remarkable growth in 2023, poised to exceed the global revenue milestone of $25 billion. This surge can be attributed to several key factors: Firstly, the surging popularity of Connected TV has...

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