Mirrors’ human augmented AI technology enables granular targeting on Facebook, basis each brand’s unique contextual needs. Resulting in higher performance on your video advertising spend across Facebook.
AI powered brand relevance
Mirrors’ NLP and sentiment analysis algorithms browse through thousands of Facebook pages to identify most context relevant video content.
Focused on high performing video content
Mirrors co-relates context relevance with engagement metrics (likes, shares, comments, subscribers) to target high performing pages.
Granular and precise targeting
A dedicated local team further filters relevant pages through browsing top viewed videos in the last 60 days, ensuring the pages feature desired content and granular targeting is possible through custom buckets.
Contextual brand safety
The team creates a brand suitable blocklist for exclusion of unsafe/ unwanted content, ensuring custom exclusion and complete brand safety.
Brands that have won with us
World’s most loved brand for soups and sauces significantly lifts ad recall on Facebook video advertising with Mirrors.
What this means for you
Mirrors enables targeting at the content level, basis each brand’s contextual needs. Resulting in effective targeting, and a higher ROI on your Facebook video advertising spend.
Precise content curation
Ensures only content aligned, high performing, and brand suitable videos pass through for final ad placement.
Narrows affinity-based targeting to control who your ad reaches – while minimizing ad waste.
Enhanced user experience
Users experience ads that are relevant to their current state of mind, leading to higher engagement.
Positive brand recall
Contextually relevant ads are less intrusive and more engaging, leading a more positive brand recall, clicks and views.
Complete brand protection
Mirrors enables custom exclusion themes, guided by human validation, that precisely filters out unsafe content, providing complete brand safety.
Our unique approach provides brands with context aligned brand suitability that leads to more views, clicks and engagement.