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With the emergence of cheap, ad-supported subscriptions, Netflix and Disney+ are very much expected to take a bite into the revenue of traditional television channels

Twitter has already made presence, and Snapchat is slowly gaining momentum with its paid add-on feature. Thus, it makes sense for other social media platforms

As we move forward in the next phase of digital advertising, privacy has become something that cannot be compromised. So, with the user’s privacy in

In the last few years, advertising and marketing world has witnessed a huge evolution in the digital world. Brands have now the need to evolve

Many marketers already know - games are a huge business. With over 1.2 billion people globally playing video games, according to a research by Statista,

Even if the Google has delayed third-party cookies deprecation till 2024, these are going to go away. Love them or hate them, it's high time

Silverpush, the leading AI powered adtech solutions provider for brands and agencies, announced today its integration with IRIS.TV, the leading video data platform. Marketers will

The subtext of discourse at Cannes Lions in June was brand leaders' decreasing faith in the economy. As the stock market continues on its unpredictable

These days, brand safety is at the forefront of many advertisers. Once, the concept of brand safety was simple as it was the considered brands

Given its continued relevance as a great marketing agency, it comes as no surprise that Jameson Irish Whiskey partnered with Wavemaker, the global media agency,

In the recent past, there have been many fines implied on digital platforms for misuse of consumer consented data. With the GDPR taking effect in

The rise of the advertising technology industry is frequently seen as a historic moment in advertising history. Ad-tech delivers distinct benefits to marketers and consumers

The ad tech sector has failed so miserably that one of the world's largest multinational advertising networks has resorted to optics and tokenism by declaring

By 2023, Google will eliminate third-party cookies in its Chrome browser. Apple has already started o make changes to its Identifiers for Advertisers (IDFAs). Third-party

In the past year, there has been so much change in the digital advertising but as the adtech industry is moving for a future centered

According to a breakthrough new study, an astounding 80% of European consumers choose CTV, with connected TV generating much more ad attention and interaction than

Advertisers have been turning to streaming services as more and more people have abandoned their traditional pay-TV packages. Particularly, streaming platforms have been important to

Magna, the leading global media investment and intelligence company has referred to some ‘cynical factors’ that are going to stimulate the ad industry. The US

With the world on the web prioritizing privacy and security, major online browser vendors such as Mozilla Firefox and Apple were forced to phase out

The whole ad tech industry will soon be impacted by Google's new "reject all" cookie option. For 50% of Europe, ad tech will soon lose

User base for gaming industries have exponentially increased in the year 2020. According to Statista, the value of gaming industry could be worth 1500 crore

AdTech has become a booming name in the Tech Ecosystem. Through its tremendous transformation, it has created a buzz which is going to last for

Increase in Internet users and favorable market conditions have significantly boosted the growth of advertising technology (ad-tech) space especially among the investors.  According to the

The business of influencer marketing is expected to grow at a CAGR of about 25% in the next five years. However, neither the brands nor

Performance Max differs from other campaigns primarily in that Google automates the targeting and distribution of the campaign based on the data that the advertiser

Third-party cookies won't be usable in Chrome, which presently holds a 70 percent market share, by the end of 2023. The absence of third-party cookies

More than a third (39%) of US consumers said they have placed an order on social media and would do so again as a result

In-game advertising (IGA) is frequently similar to the advertisements we see in real life, despite the impression that video games are separated from reality. The

Social media is still a vital tool for connecting with clients for businesses. Instagram Reels appeared as a result of the ongoing innovation to compete

The world has shifted more toward technological development in recent years, and the advent of cutting-edge technology in the digital sphere has an impact on

Digital marketing and the worldwide ad tech sector have seen tremendous shifts during the past 12 months. Considering the majority of their programs are based

5G was expected to revolutionize the mobile and digital industries nine months ago. Depending on whoever you ask, 5G could either be a significant windfall

According to Zenith's Advertising Expenditure Forecasts study, social media will have the strongest growth between 2021 and 2024, with an average annual growth rate of

It's essential to stay on top of trends if you want to succeed in the speedily world of marketing and keep your audience engaged. A

The phrase "advertising technology," or "adtech," refers to a broad category of hardware and software used by marketers to deliver and track their digital advertising