Back to School YouTube Advertising

Back to School is a significant retail season in the US, marked by a frenzy of purchasing activity from clothes, backpacks, stationery to tech gadgets & more. This period, beginning as early as July, represents a major opportunity for advertisers, with spending reaching an astounding $41.5 billion in 2023. The average household expenditure on back to school shopping items is around $980, highlighting the substantial market potential.

Thus, reaching these potential BTS shoppers becomes essential more than ever. But WHERE are they discovering your products and WHO is the potential audience segment for your brand?

This Back to School YouTube advertising guide by Silverpush will take you through it all. Discover:

• Who are shopping, for whom they are shopping, and what they are shopping.
• How to engage parents and students with AI-powered strategies.
• Best practices to reach BTS shoppers in the right context at the right moment.

Download our exclusive guide to conquering Back-to-School Shopping with Contextual Advertising and discover how Silverpush can help you achieve maximum impact.