Report: The State of
Retail + YouTube in Australia 2025
Download Now
Before the cart comes the click. Before the click comes the video.
And for Australian shoppers, YouTube is where decisions begin.
From reviews and hauls to creator Shorts and long-form guides, video has become the first touchpoint in the retail journey. Whether it is beauty, tech, or home appliances, Australians are scrolling, searching, and shopping in the same session.
Silverpush’s new report, The State of YouTube and Retail 2025: Australia Edition, dives deep into how video is shaping retail behavior across the country. This guide uncovers what is trending, what is performing, and what every advertiser should know about this evolving ecosystem.
What’s inside:
- Format-by-format breakdown of retail viewership in Australia.
- Consumer signals across Shorts, CTV, long-form, and creator content.
- Strategic ideas and case studies for top retail categories.
- Takeaways for brands planning Back-to-School, Black Friday, or the Holiday season.
Ready to meet your next shopper on YouTube? Get the Report.
