The TikTok Context Advantage 2026 Report - Explore How Context Drives Performance!Blogs
Insights on contextual advertising, brand safety & digital marketing
Rethinking Brand Safety on TikTok in 2026
Short-form video has transformed how culture moves. On TikTok, trends emerge within hours. Narratives evolve in real time. Conversations scale globally before…
How Travel Is Reshaping in 2026: Where the Demand Is Still Growing
Travel in 2026 looks different from what it did even two years ago. Trips are getting longer, destinations are getting closer to home, and travelers are…
Winning the Travel Moment: YouTube Advertising Strategies for 2026
A traveler hasn't searched for flights yet. They haven't compared hotels. They haven't even picked a destination. But they've already decided where they want…
What Silverpush Saw at Cairns Crocodiles 2026: The AI Conversation Finally Got Honest
Last week, the Silverpush team was on the ground at Cairns Crocodiles 2026 for three days of panels, networking, beachfront conversations, and one very public…
Real-Time Trend Intelligence: Turning Signals into Campaign Strategy
Unilever's YouTube strategy ''branded Desire at Scale'' has put numbers behind something most marketers have always suspected: placing brand messages inside…
Summer of Sports 2026: What Brands Need to Know About YouTube & CTV
Summer 2026 isn’t just about one tournament. It’s a stacked cleaned or premium sporting moment - the FIFA World Cup ( 48 teams, 104 matches, projected 6…
Why TikTok Is the First Screen for Tentpole Moments in 2026
As brands plan for 2026, their calendars are already anchored around major global events. The Winter Olympics. The Super Bowl. The FIFA World Cup. Prime Day.…
What 60M+ YouTube Impressions Reveal About Attention and Context
You’re watching makeup tutorials on YouTube. An ad plays. It’s for a home alarm system. You skip. When ads lack context, attention disappears. Media dollars…
Silverpush Partner Spotlight: Moka Goto, Digital Planner at Dentsu Digital Global Center
This week, the Silverpush team spoke with Moka Goto, Digital Planner at Dentsu Digital Global Center, to discuss how YouTube advertising is evolving towards…
What Indonesians Actually Watch During Ramadan and Why Context Decides Which Brands Win
Every year, Ramadan quietly resets how Indonesia consumes content. Days start earlier. Nights stretch longer. Families gather more often around shared screens.…
The Ultimate Advertising Calendar for 2026 Tentpole Events
In a world where trends change in the blink of an eye, relevance often feels like some sort of rat race. That is where tentpole events come in: these are key…
Six Holiday Shoppers Every 2025 Campaign Should Plan For
The 2025 holiday rush is starting earlier and moving faster. Shoppers are more digital than ever, and your competition is not just other brands. You are also…
Breaking Tradition: Innovative Marketing Strategies for Vietnam Tet 2026
Tet is still the cultural heartbeat of Vietnam. Streets fill with lights, families travel home, and households invest in food, gifts, and rituals that matter.…
5 Proven Black Friday and Cyber Monday Marketing Strategies for 2025
You know how Black Friday and Cyber Monday used to be a crazy 48-hour shopping sprint? Those days are over. BFCM has turned into something much bigger. We're…
Best Context-First YouTube Ad Campaigns for the Holidays
The holiday season is advertising’s biggest stage. Every brand wants to shine, but consumers are flooded with holiday promotions both online and offline. With…
Holiday Advertising Strategies: How to Use Video Ads to Skyrocket Sales
The holiday season is a retailer’s Super Bowl. With shoppers ready to spend and online sales projected to hit $1.359 trillion in 2025 , the spotlight has never…
Silverpush Partner Spotlight: Velma Agbodo, Performance Director at Mediahub
This week, we got the chance to talk with Velma Agbodo, the performance director at Mediahub UK. Velma talked to us about Mediahub, what sets the agency apart,…
How Brands Use Moment Marketing to Connect with Audiences
We’ve all been there. You’re scrolling through your feed, and suddenly you see a brand’s take on a trending meme, movie release, or cricket match moment. It’s…
Silverpush Partner Spotlight: Darren Hardeman, VP, Strategy, Media & AI, at PUSH
This week, the Silverpush team got a chance to talk with Darren Hardeman, the VP of Strategy, Media & AI, for Canada’s PUSH. PUSH is an indie agency that…
3 Takeaways from Cannes 2025: From Performance to Relevance
Last month, Silverpush team kicked off the #SummerOfContext in a big way at the Cannes Lions International Festival of Creativity 2025. To start off the week,…
Partner Spotlight: Ben Salaman, Senior Strategist at PB&
1. Tell us about your agency. What makes you stand out? PB& is a small, independent agency that was founded by people who have spent a lot of their careers…
How to Win at TikTok Advertising in 2025 With Contextual Targeting
TikTok is no longer just a platform for viral dances and trending audio, it’s now a serious force in the advertising world. With nearly 2 billion users and…
Silverpush Partner Spotlight: Scott Stewart, EVP, Managing Director
This week, Silverpush is excited to feature Scott Stewart, the EVP, Managing Director at Epitaph Group . We break down what makes the agency special, why…
Back-to-School 2025 Guide: Target Smarter, Advertise Better
Back-to-school shopping has gone fully digital, and it’s showing no signs of slowing down. In 2025, U.S. back-to-school spending is projected to hit $41.5…
Silverpush Partner Spotlight: Vaughn Ericson, SVP Activation Strategy
This week, Silverpush is excited to feature Vaughn Ericson, the SVP of Activation Strategy for True Media . We caught up with Vaughn about what makes True…
Why Gen Z is Changing the Way Brands Approach Pride Month Advertising
Nearly 1 in 4 Gen Z adults in the U.S. identify as LGBTQ. That’s more than double the rate of Millennials, and it’s changing the way brands approach Pride…
Silverpush Partner Spotlight: Arm Candy
Silverpush is excited to highlight Arm Candy for our Partner Spotlight this week. We caught up with Dana Ventre (Director, Ad Operations), Zach Thompson (Sr.…
Crafting a Winning Mother’s Day Advertising Strategy for 2025: Insights and Trends
Mother’s Day isn’t just a day of appreciation; it’s a key retail event that’s only growing stronger. In 2025, brands can’t afford to miss out on this $35.7…
Partner Spotlight: Alice Ovadia, VP of Media Strategy
Silverpush is excited to highlight TRUth for our Partner Spotlight this week. We caught up with Alice Ovadia, VP of Media Strategy at TRUth, to learn more…
Why Granular Insights Are Critical for Ad Campaign Optimization
When your ad campaign ends and the dashboard lights up with a “great” VTR or a CTR that’s above average, you celebrate, right? But then comes the pause. What…
YouTube CTV Advertising: Bigger Screens, Bigger Impact
YouTube has always been a powerhouse for brands looking to connect with audiences. With over 2 billion monthly active users, it’s a platform that reaches…
Silverpush Unveils Pre-Bid Brand Safety and Contextual CTV Segments
The CTV ad market is booming: global CTV ad spending is estimated to reach $30 billion this year and more than 80% of US households are using CTV devices. The…
Brand Safety in Online Advertising: A Guide to Protecting Your Brand in 2025
No advertiser wants to see their ad next to fake news, conspiracy theories, or harmful content. But with programmatic advertising automating placements,…
Contextual Intelligence 101: The Future of Smart Advertising
The online advertising landscape is changing at a breakneck pace. Privacy regulations are getting tougher, and third-party cookies are already on their way…
Silverpush Celebrates the Women Powering Ad Tech This International Women’s Day
The advertising and tech industries have long been fast-paced, competitive, and constantly evolving, but now they’re also becoming more inclusive than ever.…
Why Advertisers Can’t Ignore YouTube Shorts in 2025
Are you running ads on YouTube Shorts? If not, you might be missing out. Right now, 43% of U.S. advertisers are already tapping into this fast-growing…
How Brands Can Tap into the March Madness Hype on YouTube
March Madness is more than a basketball tournament; it's an obsession. From Cinderella stories to last-second buzzer-beaters, it's the kind of event that turns…
Contextual Advertising Guide – Navigating the Cookieless Era
Contextual advertising has been existing in the digital advertising industry for the last 20 years. It was only after the development of user-tracking…
CES 2025 Key Takeaways: Q&A with Blaise Lucey
Last week, the SIlverpush team kicked off the New Year at CES 2025 in Las Vegas. More than 140,000 tech professionals from every corner of the industry…
Here’s Silverpush's New Year’s "ROI-solution" for 2025!
As 2025 unfolds, the ad tech ecosystem is buzzing with new opportunities for brands to connect with their audiences in smarter, more effective ways. However,…
Why Emotional Context Matters More Than Ever in CTV Advertising
Have you ever watched a heartfelt movie moment only to be jolted by an overly peppy commercial? Yeah, we've all been there. This mismatch is why getting your…
Top Advertising Trends You Can’t Miss in 2025
Advertising trends come and go, but some campaigns leave an unforgettable mark. Think about Nike’s 1988 ‘Just Do It’ ad or the memorable ‘Share a Coke’…
Why News Content is a Goldmine for Advertisers: Debunking Brand Safety Myths
Brand safety concerns have long clouded advertising alongside news content. As a marketer and advertiser, you might think twice before placing your ads against…
The YouTube Effect: How Brands Are Seeing Mind-Blowing Results!
Welcome to a new era of entertainment, where YouTube isn't just a platform—it's a cultural phenomenon. A few years ago, who would have thought that creators…
How You Can Combat Ad Fatigue with Innovative Ad Experience?
Ad fatigue is an emerging concern in today's fast, on-the-go world of digital marketing. Audiences are constantly bombarded by ads from all directions, and if…
Reach the $2.8 Trillion Hispanic Market on YouTube with Contextual AI
Hispanic Heritage Month is a time to honor the contributions of Hispanic and Latino Americans to the U.S. economy. Yet, it also reflects the potential such a…
Migrate from Oracle to Silverpush: Unlock Advanced Contextual Advertising Solutions
The news that Oracle plans to shut down its advertising business by the end of September has sent shockwaves through the ad industry. Once the most prominent…
Cannes 2024 Recap: Silverpush Takes AI Discussions to the French Riviera
As Cannes 2024 concludes, the echoes of vibrant discussions, insightful panels, and significant meetings continue to resonate. This year’s central theme was…
UK Programmatic Advertising Spending & Trends in 2024
In 2023, programmatic advertising spending in the UK reached roughly £30.6 billion. The programmatic display advertising market is projected to grow by 12.6%…
Pride 2024: Gen Z Edition
Pride holds profound significance for young people, regardless of their LGBTQ+ status. It transcends mere symbolism, embodying a celebration of inclusivity and…
The Fast Lane of Formula 1's Advertising Strategy
Formula 1 (F1) transcends the realm of mere sport, evolving into a meticulously crafted spectacle that blends exhilarating speed, strategic brilliance, and…
Win Gold for Summer Olympics 2024 with AI-Powered Video Ads
The Paris Olympic Games 2024 is not merely a gathering of the world’s finest athletes, but it’s a testament to unity, diversity, and the pinnacle of human…
Interactive Video Ads: Turn Passive Viewers to Active Participants
Interactive video ads signify a revolutionary change in digital advertising, turning passive spectators into dynamic participants. Through the smooth…
The Olympics: More Than Just A City-Wide Event, A Global Marketing Opportunity
Remember the electrifying moment when Michael Phelps clinched his 8th gold medal by a mere 1/100th of a second? Or the breathtaking sight of Simone Biles…
Lights, Camera, Insights! How Advertisers can Win the Oscars
As the Oscars draw near this week, let's delve into the captivating world behind the glamor and glitz! 🎬 Exploring pivotal categories and emerging interests,…
HER - Silverpush Celebrates Women on IWD 2024
At Silverpush, we're privileged to have numerous talented women leading the charge, shaping the future of our company and the industry as a whole. In honor of…
Capturing Gen Z Attention: Top Trends Marketers Need to Know in 2024
Step aside, millennials; a fresh generation is in town – Gen Z(Generation Z) has taken the spotlight. Born between 1997 and 2012, these digital natives are…
Interactive Video Ads that Engage Sports Fans
In today's digital world, brands have a golden chance to shake things up in the sports industry with interactive video ads. Forget boring 15-second promos!…
The Importance of Responsible AI in Video Advertising
Artificial Intelligence, aka AI, has become one of the most talked-about topics in recent years. Each day brings forth new AI technologies, with some already…
Good things DO NOT come to those who wait
In the fast-paced world of advertising, the saying "Good things come to those who wait" couldn't be further from the truth. In an era where technology evolves…
Safe and Sound: Building a Fortified Online Presence for Your Brand
In the digital age, where a brand's reputation is built and broken online, brand safety has emerged as a critical business imperative. It goes beyond simply…
Contextual Isn’t New, but Advancements Will Solve Marketers’ Headaches
Contextual advertising is on the surge, according to projection it will reach 427.40 billion by 2029. Since 2018, the advertising landscape has been under the…
CTV Gold Rush: Capturing Audiences & Conquering Ad Fatigue
With viewers ditching traditional cable in favor of streaming services, advertisers are flocking to CTV to capture a captive and engaged audience. According to…
Beyond the Horizon: Forecasting Major Shifts in 2024's Video Ad Landscape
Video advertising has emerged as a pivotal element in the domain of content marketing strategy. Whether it's a concise 30-second ad, an interactive campaign,…
What are Instream Video Ads & What's so great about it?
Navigating the marketing industry can be daunting with its ever-evolving landscape of acronyms and dynamic definitions. The latest puzzle to unravel? Instream…
Unveiling the Real Potential of CTV for Marketers: Moving Beyond the Hype
As consumers increasingly shift from traditional linear television to streaming services, marketers are recognizing the significant potential of addressable…
$5.6 billion of digital ad spend was wasted in 2022: Are you Doing it Right?
As someone who creates a bunch of ads, both traditional ones and some really out-there experimental ones, you've always had this nagging question in your head.…
Fall Weather and the Consumer: Drive Ad Campaigns for Seasonal Success
Weather has the most profound impact on the consumer. Every buying decision depends on the temperature. If the temperature drops it changes a person's decision…
The Super Bowl Spectacle: Advertisers Paradise
The Super Bowl, a pinnacle event in American sports culture, is more than just a championship game; it's an advertising extravaganza that captivates millions…
Half of All Consumers Prefer Brands that use Enhanced CTV Ad Formats
What do you think your audience does during commercial breaks? Maybe grab their phone, get some snacks, or check on their kids. What they are not doing is…
The Future of E-Commerce is Shoppable Ads
In the ever-evolving world of digital advertising, one trend has become increasingly evident - the shift from offline to online. Customers are no longer just…
The Dawn of a New Advertising Era: 5 CTV Advertising Trends for 2024
The advertising industry, particularly Connected TV ( CTV ), has witnessed remarkable growth in 2023, poised to exceed the global revenue milestone of $25…
How Dynamic Product Ads can boost your E-Commerce Sales?
Dynamic product ads have restructured the way advertisers promote their products online. This type of advertising uses information to make ads that are more…
Trick or Treat? Reach Your Audience with Spooktacular Ad Campaigns!
"A successful marketing campaign is like a well-carved pumpkin - it leaves a lasting impression." Every brand and advertiser aims to craft a compelling…
Finding Needle in a Haystack with Mirrors Generative AI
In today's fast-paced digital landscape, understanding your audience is paramount to success. The ability to connect with your target audience is the key to…
Festive Season: Here's How to Stand Out with Innovative Video Ads
The festive season in India is a time of joy, celebration, and significant opportunities for brands to connect and engage with their audiences. As more and…
TET 2024: Market Insights and Consumer Behavior
Tet 2024, the Lunar New Year in Vietnam, is not just a celebration – it's a vibrant explosion of culture and tradition that paints the country in hues of hope,…
Brand Safety's Secret Role in Brand Suitability
With the rise of online advertising and social media, brands can reach consumers in unimaginable ways. However, with great opportunity comes great…
A New Era of Online Video Ads: Dynamic Video Optimization
Dynamic Video Optimization may seem like a concept straight out of a sci-fi movie, but it's very much a futuristic reality. This cutting-edge technology…
The Role of Context in Advertising
In the ever-evolving world of advertising, it's not just what you say but where you say it that matters. Consumer behavior is rapidly evolving due to which…
Unlocking the Power of Hispanic Heritage Month: A Guide for Advertisers
With $2.5 trillion worth of buying power, the Hispanic market is no longer a niche market, but a 'new majority'. The Hispanic population currently stands at…
Navigating Path with Contextual Advertising in a Programmatic Advertising Landscape
In the rapidly changing landscape, a seismic shift is underway. We are living in times when automation has taken center stage in all sectors, especially…
Don't Let Keyword Overblocking Kill Your Reach: Here's What to Do
For advertisers, protecting their brand from inappropriate content is of utmost priority. When advertisements appear alongside harmful content, it has the…
Personalization Vs Privacy: Advertisers Struggle to Find the Right Balance
72% of consumers are comfortable with personalized ads if they're relevant and not intrusive. Today’s digital world has left advertisers at a crossroads…
Discover How Advertisers can Ace Their Video Ads With Creative Automation
Step into the ever-evolving world of online advertising, where video ads have seamlessly integrated themselves into our digital landscape. The target audience…
Why Do You Need Interactive Dynamic Video Advertising and How to Get Started?
With around 4.9 billion internet users worldwide, representing 62% of the global population, people are exposed to 6,000 to 10,000 advertisements daily. A…
5 Reasons Why CTV Contextual Advertising Will Dominate in 2023
67% of users prefer relevant CTV ads, making it essential for impactful video advertising. It’s no surprise that consumers worldwide are cutting the cord owing…
Unwrapping Advanced Contextual Advertising Solutions this Holiday Season
Thrive during the business's busiest season and succeed with advanced contextual advertising solutions. Why is this Holiday Season a “Prime” Opportunity for…
Silverpush Launches Mirrors Generative AI at Cannes Lions 2023
The Cannes Lions Festival this year encompassed a wide range of experiences, including parties, informal gatherings, and thought-provoking panel discussions.…
How Does Silverpush Ensure Brand Safety in CTV Advertising?
Connected TV (CTV) is an exceptionally fast-growing advertising channel that continues to gain momentum with no signs of slowing down. According to data, 87%…
Unlocking the Full Potential of Video Advertising with Mirrors' Dynamic Video Optimization
Interactive video ads are here to transform traditional ads into highly advanced formats with cutting-edge dynamic video optimization. With global ad spending…
How to Create Relevant Contextual Ads with Mirrors Generative AI
Let’s face the truth: THIRD-PARTY COOKIES ARE LONG GONE ! Advertisers need to drastically shift from conventional targeting methods (requiring audience data)…
Finding Balance: Contextual Advertising and User Privacy in Open Web
Advertising is a crucial element for any brand as it drives its revenue by pursuing customers from the beginning of the funnel, that is, brand awareness to…
FMCG Industry Advertising Future: Capitalise the Power of Relevancy
The FMCG industry is a vital component of the global economy, contributing significantly to a country's Gross Domestic Product (GDP) and job creation. As a…
The Power of Multicultural Advertising: Reaching Diverse Audiences
USA minority groups buying power is expected to rise from 4.2 trillion in 2020 to 7 trillion by 2025 . With this significant growth, brands cannot afford to…
Cookieless Advertising: A Must-Include in Your Digital Advertising Diet
Hold on to your advertising hats, because big cookieless changes are coming to the digital ad landscape! Many of us have experienced being followed across…
Discover How to Capture Hearts With Pride Advertising
Pride month is in full swing, with the month of June on its way. The LGBTQ community globally accounts for 4.6 trillion US dollars. The community has been in…
Cricket and Advertising: Winning Strategies for the 2023 World Cup
Cricket is Life. Everything else is just a game. With 2.5 billion estimated followers, cricket is the second most popular sport around the world. The upcoming…
Silverpush's Contextual Approach to Sustainable Digital Advertising
The aviation industry has been labeled as a notorious contributor to greenhouse gas emissions, however, the online advertising industry is no less. Digital…
Play Safely: Strategies for Brand Safety in In-Game Advertising
Video games have always engaged a large audience, especially GenZ, and millennials. This gives advertisers and brands an opportunity to innovatively establish…
Silverpush Paves the Way in Revolutionizing Contextual Advertising with Generative AI Technology
With the digital advertising industry rapidly evolving, it's important to keep up with the latest trends and technologies. Contextual advertising , which has…
How Contextual Advertising is Driving Sales in the Automotive Industry
Challenging. It is the correct word to describe how brands consider advertising in the automotive sector. This is mostly due to the long purchasing cycle by…
Challenges and Opportunities of CTV Advertising
CTV advertising is growing in popularity and so should your brand. If you're not using this platform already, you're missing out on a major opportunity. Read…
Unlocking the Power of First-Party and Zero-Party Data: Future of Privacy-Focused Advertising
In 2023 expected data collection from the first-party and zero-party is 118 zettabytes. Data is the backbone of modern marketing, providing brands with…
The Demise of Third-Party Cookies: Can AI Advertising Fill the Void?
As third-party cookies crumble, AI advertising is gearing up for its time in the spotlight - get ready for the rise of the machines in the ad tech industry!…
Targeting Back-to-School Shoppers with Contextual Advertising
Want to get straight A’s in your back-to-school campaigns? Contextual advertising can help! It's not just students who are excited about the back-to-school…
The Rise of Programmatic Advertising: Top 5 Trends Shaping the Industry
Want to know where programmatic advertising is headed? Check out the blog which talks about the top 5 programmatic advertising trends to keep an eye on,…
Study Reveals 40% of Marketers Anticipate Rise in Brand Safety Concerns
Mediaocean, a major multi-channel advertising platform, has recently published its 2022 Market Report and 2023 Forecast report , which highlights the ongoing…
The Cookieless Future: How to Thrive in the Life After Cookies?
With 60% of global web traffic going cookieless by 2023. Advertisers are still not clear on how to navigate the landscape in the cookieless future.…
Super Bowl Advertising: A Month-Long, Multi-Screen Event for Brands
For Americans, there are two events that they hyped for a whole year - Football season, and waiting for football season. Football remains highly popular among…
Advertising in the Age of Climate Change: The Adoption of Carbon Emission Metrics
The urgency of the climate crisis is increasing, and the media industry is no exception. While some professionals are working to reduce their direct…
Ignoring CTV Advertising in 2023 is Not an Option: Here are the Top 5 Reasons Why
Learn the top 5 reasons why connected TV advertising should be a part of your omnichannel marketing mix in 2023. Introduction Over one-third of American…
Shifting Industry Priorities in 2023
This past year has brought a roller coaster of ad spending. To prepare for 2023, industry professionals must be curating media strategies in anticipation of…