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Blogs

Lights, Camera, Insights! How Advertisers can Win the Oscars

As the Oscars draw near this week, let's delve into the captivating world behind the glamor and glitz! 🎬 Exploring pivotal categories and emerging interests, our Contextual Insights provide an exclusive peek into the secrets of success on Hollywood's grandest...

HER – Silverpush Celebrates Women on IWD 2024

At Silverpush, we're privileged to have numerous talented women leading the charge, shaping the future of our company and the industry as a whole. In honor of International Women’s Day, we'd like to spotlight a few of these exceptional leaders...

Grab Consumer Attention With Contextual Advertsing During March Madness

In the dynamic landscape of modern advertising, strategic brand placement is essential for capturing the attention of vast audiences. One such golden opportunity lies within the fervor and excitement of March Madness, a premier collegiate basketball tournament that captivates the...

Interactive Video Ads that Engage Sports Fans

In today's digital world, brands have a golden chance to shake things up in the sports industry with interactive video ads. Forget boring 15-second promos! Traditional video ads might work for movies and TV, but just like those industries, sports...

The Importance of Responsible AI in Video Advertising

Artificial Intelligence, aka AI, has become one of the most talked-about topics in recent years. Each day brings forth new AI technologies, with some already seamlessly integrating into our daily lives. The advertising industry, in particular, is experiencing a significant...

Contextual Video Advertising: Tentpole Events Calendar for 2024

As we step into a post-cookie ad tech era, contextual advertising is poised to take center stage, becoming a pivotal strategy for brands aiming to connect with consumers through privacy-compliant and contextually relevant approaches. Marketers and advertisers are seeking to...

Good things DO NOT come to those who wait

In the fast-paced world of advertising, the saying "Good things come to those who wait" couldn't be further from the truth. In an era where technology evolves rapidly, and consumer behavior constantly shifts, advertisers clinging to outdated and monotonous campaign...

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Blogs