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Ansys Boosts View
Completion by 125%
with
Contextual B2B Targeting

Industry: Tech & Electronics
Product:

Objective

Ansys set out to increase awareness and drive recall among B2B buyers by placing its message within content aligned with the professional interests of decision-makers and tech influencers.

Challenge

B2B advertisers often struggle to cut through the noise in digital environments cluttered with generic targeting. Reaching developers, engineers, and C-suite tech audiences with precision required more than just industry filters or broad segments.

Strategy & Execution

To deliver its message with precision, Ansys launched a high-intent contextual video campaign powered by Siverpush AI. Instead of relying on broad B2B targeting, the brand aligned its 90-second skippable ads with content designed for decision-makers, developers, and engineers exploring tech innovations. Ads were placed alongside videos featuring thought leaders like Bill Gates, top brands such as Nvidia, and trending topics in AI, software development, and engineering.

To deepen relevance, Ansys tapped into real-time contextual cues, activating during industry conference streams, tutorials, and popular tech podcasts. This enabled the campaign to embed its message within high-value B2B content, reaching audiences during key moments of professional engagement.

Results

Ansys achieved a 125% uplift in view completion rate compared to the benchmark, demonstrating deep engagement across its tech-savvy B2B audience. The campaign maintained a strong click-through rate, driving quality traffic and meaningful interaction from business-critical viewers.

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