Chocolate Brand Sweetens
Holiday Engagement with 20%
Higher CTR on YouTube
Shorts
CTR vs. Benchmark
Users Reached
Objective
A leading chocolate brand sought to boost awareness and drive festive engagement by reaching YouTube Shorts viewers with timely seasonal messaging around snacking and celebrations.
Challenge
Holiday campaigns are often saturated with generic messaging, leading to low differentiation and missed opportunities. The brand needed a precise, emotionally relevant strategy to cut through the clutter and connect meaningfully with viewers during moments of indulgence and celebration.
Strategy & Execution
The brand tapped into YouTube Shorts’ snackable format to match the fast, festive content consumption of holiday viewers. Using Silverpush’s Mirrors, the campaign identified high-engagement Shorts featuring gifting moments, dessert recipes, and emotional reunions. Instead of broad targeting, it focused on real-time video signals tied to food, celebrations, and connection.
Short, vibrant creatives were placed alongside this content to feel native, not disruptive, appearing just as viewers were immersed in moments of joy and indulgence. This context-first approach ensured high relevance, stronger attention, and increased action.
Results
By tapping into contextually rich Shorts content, the brand achieved a 20% uplift in CTR compared to industry benchmarks, reaching over 847,000 users. The campaign demonstrated the power of meeting viewers in the moments that matter most, when the craving to click is highest.
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