Cold & Flu Medication Brand
Achieves 92%
VTR with
Contextual Targeting
VTR
Clicks
Objective
A medication company wanted to run targeted campaigns that placed ads next to competitor brands to build trust and credibility within the wellness category.
Challenge
Standing out in a highly competitive healthcare space requires precision and strategic positioning. Traditional targeting lacked the accuracy needed to reach wellness-minded comfort seekers, and the brand required association with trusted voices in health to boost authority and credibility against established competitors.
Strategy & Execution
The medication company partnered with Silverpush to activate Mirrors, an AI-powered contextual intelligence solution that builds custom audiences of comfort seekers through contextual cues. Rather than relying on broad healthcare segments, Mirrors strategically targeted content from healthcare thought leaders to strengthen brand association and credibility.
The campaign strategically reached competitive moments where competitor brands were mentioned, positioning the OTC medication alongside trusted healthcare voices and enhancing brand authority within the wellness conversation.
Results
The campaign delivered outstanding performance across all metrics. The OTC medication reached a record-breaking 92% VTR within the wellness category, significantly outperforming industry standards. The contextual approach generated 10K+ clicks, reflecting strong engagement and consumer action, while enhancing trust and credibility against competitors and maintaining both scale and efficiency.
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