Silverpush Helps CPG
Brand Achieve 2.5x VTR
on YouTube
Brand Lift
VTR vs. Benchmark
Objective
A leading CPG brand set out to launch a new product in an unfamiliar market by leveraging recipe-based YouTube content to build awareness and engage food-loving audiences.
Challenge
Breaking into a new market meant facing low brand recognition and limited consumer trust. Traditional targeting lacked the nuance needed to engage audiences unfamiliar with the brand. Success hinged on creating relevance through content that audiences were already actively seeking and engaging with especially food and lifestyle content.
Strategy & Execution
To break into a new market, the brand partnered with Silverpush to activate Mirrors, its AI-powered contextual intelligence solution. The strategy focused on embedding the product into cooking moments that already held cultural and emotional value for local audiences.
Instead of broad interest targeting, Mirrors pinpointed relevant recipe and food content, identifying high-intent moments like ingredient prep, chef-led tutorials, and regional cooking formats. Ads were delivered in sync with actions and ingredients featured on screen, making the brand a seamless part of the culinary journey.
Results
The campaign achieved an 8.9% lift in brand awareness and a 2.5x higher VTR than industry benchmarks. By appearing in real-time recipe moments, the brand built immediate credibility and relevance in an unfamiliar market without saying a word.
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