Insurance Company
Achieves 40% Higher VCR
with Contextual Targeting
Views
VCR vs. Benchmark
CTR
Objective
A leading insurance company aimed to engage high-net-worth individuals across the US and Canada by promoting investment solutions through precise, intent-driven contextual targeting.
Challenge
Standard targeting methods often failed to distinguish between general interest and true financial intent. With limited personalization, ads were either skipped or served in irrelevant contexts, missing out on high-value prospects who actively seek financial advice and investment opportunities.
Strategy & Execution
To connect with financially savvy audiences, an insurance company leveraged Silverpush’s Mirrors contextual intelligence solution. Rather than relying on interest-based or demographic targeting, the campaign identified and aligned ad placements with high-value YouTube content focused on finance, investment education, and wealth-building strategies.
The contextual engine then pinpointed premium content featuring thought leaders like Dave Ramsey, as well as creators specializing in cryptocurrency, alt-coins, and financial hacks. These placements helped the company appear within high-engagement moments, ensuring message alignment with users actively seeking money management insights. The strategy not only increased visibility but also enhanced trust by appearing alongside credible financial voices.
Results
The campaign delivered a 40% higher VCR than industry benchmarks, driving over 1.6 million total views and a 0.25% CTR. The strategy proved that aligning financial messaging with high-intent content can meaningfully move the needle in both visibility and consideration.
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