RX Medication Drives
4.8M+ Views Across Devices
with Contextual Targeting
Higher VCR
Views
Objective
A major pharmaceutical company wanted to reach young adults with a specific condition and caregivers for those young adults across CTV, desktop, and mobile.
Challenge
Standard YouTube targeting often results in broad reach and wasted impressions. The pharmaceutical company needed a precision approach to connect with caregivers and young adults at the right context and moment, ensuring scale and relevance without compromising on efficiency.
Strategy & Execution
The company partnered with Silverpush’s Mirrors, an AI-powered contextual intelligence solution that identifies high-relevance moments in healthcare content. Rather than relying on generic audience segments, the technology strategically targeted healthcare providers and caregivers watching educational videos around the condition, support groups, and medical organizations.
Ads were served alongside highly relevant YouTube content using contextual signals, creating a seamless experience that resonated with viewers actively seeking medical information and support.
Results
The campaign significantly outperformed benchmarks. The pharmaceutical company achieved 4.8M+ views across devices (CTV, desktop, and mobile) and delivered a 2.5x uplift in VTR compared to standard campaigns.
The contextual approach drove strong awareness for the RX drug while maintaining efficiency and eliminating impression wastage.
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