Stresstabs Drives 1.3x VTR
Through AI-Powered
Contextual
Intelligence
VTR Uplift
CTR
(2.5x Benchmark)
Increase in
Brand Awareness
Objective
Stresstabs set out to establish its relevance in the wellness and beauty space by meaningfully connecting with beauty-conscious Millennials and Gen Z consumers in the Philippines.
Challenge
Standard YouTube targeting often casts too wide a net, and skips happen fast. Stresstabs needed a smarter strategy to land their wellness message seamlessly into content where viewers were already tuned in and engaged.
Strategy & Execution
Stresstabs teamed up with Silverpush to activate Mirrors, an AI-powered contextual intelligence solution. Rather than relying on generic audience segments, Mirrors identified high-relevance moments in beauty and lifestyle content like skincare routines, product reviews, wellness tips, and creator-led tutorials.
15-second skippable ads were strategically placed within these moments, creating a native experience that resonated with viewers actively exploring beauty and wellness solutions.
Results
The campaign exceeded expectations. Stresstabs achieved a 38.87% VTR, a 1.3x uplift over the industry average. CTR also surged to 0.37%, over 2.5x above the benchmark. A brand lift study revealed a 1.3% increase in awareness, a 4.3% lift in consideration, and a 2% improvement in brand favorability, solidifying the brand’s foothold in the competitive beauty and wellness category.
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