Toy Brand Boosts Purchase
Intent Among Parents with
98% VCR on
YouTube
VCR
Purchase Consideration Among Parents
Objective
A global toy brand aimed to engage parents and young children across the U.S. and Canada to drive product awareness and increase purchase consideration ahead of the seasonal demand window.
Challenge
Traditional audience targeting on YouTube often struggles to reach parents in the right context, particularly for child-focused products. The brand needed to connect with families actively engaging with educational and entertainment content relevant to kids.
Strategy & Execution
To ensure relevance and engagement, the brand partnered with Silverpush to activate Mirrors, an AI-powered contextual intelligence solution. Instead of relying on demographic or behavioral targeting, the campaign aligned ad placements with kid-friendly YouTube content already resonating with parents and children.
Silverpush’s AI identified top-performing preschool and pre-K channels like Blippi, Peppa Pig, and Learn with Miss Kay, along with family-friendly content such as Disney Music, Transformers, Teenage Mutant Ninja Turtles, and Lego.
By tapping into these relevant viewing moments, the brand delivered its messaging in a safe, brand-suitable environment, maximizing attention, engagement, and purchase intent.
Results
The campaign achieved a 98% video completion rate, dramatically outperforming category benchmarks. Most importantly, 81% of parents who viewed the ad expressed clear purchase intent, signaling the power of aligning creative with context.
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