Travel Brand Drives
Record-Breaking
CTR with
Silverpush Mirrors
VTR
Higher VCR
Objective
Travel brand wanted to drive more awareness and increase site traffic to reach travelers most likely to consider their destination.
Challenge
Traditional YouTube targeting often misses niche travel-intent audiences and fails to capture attention at the exact moments when users are actively exploring destinations. The brand needed to maximize reach and engagement while maintaining cost efficiency in a competitive travel market.
Strategy & Execution
Travel brand partnered with Silverpush to activate contextual intelligence, an AI-powered solution that identifies high-relevance moments in travel content. Rather than relying on broad audience segments, the technology strategically placed ads next to highly relevant YouTube content where family-oriented and travel-enthusiast audiences were actively engaged.
The campaign targeted users searching for destination ideas, travel vlogs, and reviews, identifying contextual triggers like videos around sunglasses, travel backpacks, and trending travel gear. Ads were strategically aligned with tour guides, family adventures, and popular travel influencers such as Mark Wiens, Kara and Nate, and FunForLouis.
Results
The campaign exceeded expectations across all metrics. Brand reached a remarkable 93% VTR, significantly outperforming industry averages. The contextual approach achieved +60% higher VCR for skip ad formats than benchmarks and drove exceptional cost efficiency with $0.02 CPCV vs. $0.04 benchmark, effectively doubling efficiency while maximizing engagement with high-intent travelers.
Drive record-breaking engagement with Contextual AI. Contact us today.
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