Winning
India's Festive Season
2025 with Context

10 weeks. Millions of shoppers. Billions of decisions.

Festive shopping in India doesn't wait until Diwali week. It starts mid-August, with early browsing, impulse buys, and family CTV sessions that quickly turn into cart actions.

This year, 91% of Indians plan to shop, and 77% will spend more than last year. With 43% already making multiple weekly purchases on mobile, the festive clock is ticking for brands to capture attention before it peaks.

The Great Indian Festive Rush 2025 report uncovers what's trending, what's shifting, and what's next for festive advertising this season.

Inside, you'll find:

• Exclusive insights on festive consumer behavior in India
• The top categories dominating the festive wishlists
• How contextual AI and real-time sync drive festive shoppers engagement
• Why CTV and conversational AI are the season's biggest unlocks

The countdown has begun. Ready to meet your next festive shopper?

Download the Festive Rush 2025 Report.