Watch. Want. Buy.
Report: The State of
Retail + YouTube 2025
Download Now
What makes someone buy that $90 serum or switch to a new laptop brand? A video. Maybe a haul, maybe a review, maybe a Short clip from a creator that hits just right.
YouTube isn’t just part of the retail journey. Today, it’s often the beginning, middle, and end of it.
With over 724 billion views on retail content and 272 billion views on Shorts alone, YouTube is where shoppers are discovering, comparing, and clicking, in the same scroll.
The brand new report from Silverpush, The State of YouTube + Retail 2025, breaks down what’s trending, what’s working, and what’s next for video-first shopping.
Here’s what you’ll find inside:
- Exclusive viewership data across top categories in the retail industry
- Data on the rise of YouTube Shorts, CTV, and creator-led content
- Real-world case studies and takeaways for advertisers
- A fresh look at current trends in the retail industry
Ready to make your YouTube campaigns as relevant as possible for every shopper?
Get the Report
