McDonald's Chicken McDo
Turns Hungry Moments Into
Real-Time Conversions
impressions
Unique Users
Reached
VTR
(↑73% vs. benchmark)
Complete Video Views
Objective
McDonald's Chicken McDo needed to become the go-to mealtime choice in the Philippines' competitive QSR market by intercepting consumer cravings in real time and converting hungry moments into restaurant visits and sales.
Challenge
The Philippine fast-food market was dominated by established competitors like Jollibee, KFC, and Burger King. With nine out of ten Filipinos using two screens simultaneously, attention was fragmented, and traditional targeting methods couldn't capture audiences at the exact hunger moment when purchase decisions are made.
Strategy & Execution
McDonald's deployed AI-powered real-time competitor sync technology that triggered TikTok ads precisely when rival brands' TV commercials aired, intercepting hungry audiences at peak craving moments. The campaign also used self-sync reinforcement, synchronizing Chicken McDo ads with McDonald's own TV spots to amplify recall across TV and mobile platforms.
This technological precision was enhanced by cultural storytelling that leveraged Filipino mealtime habits, creating emotional resonance while maintaining AI-driven targeting accuracy.
Results
The campaign generated 8.6M+ impressions, reached 2.1M+ unique users, and achieved a 24.23% VTR (73% above industry benchmarks). The 500K+ complete video views and 0.27% CTR drove a significant business impact, including a 23% sales uplift and 12% guest count growth. McDonald's hit 101% of its URD target, improving 8% from the previous month, confirming AI-powered moment marketing's effectiveness in converting digital engagement into measurable store performance.
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