Hamdard Reaches 1.5M+
Users with Gamified Ad That
Elevates Everyday
Wellness
Unique Users Reached
Tic-Tac-Toe
Games Played
CTR
Objective
Hamdard, a heritage wellness brand, aimed to reconnect with modern beauty consumers by making its almond oil product, Raughan E Badam Shirin, stand out in a cluttered skincare market.
Challenge
With countless skincare brands fighting for digital attention, traditional formats risked blending in. Younger, digitally native audiences crave interaction, not just exposure. Hamdard needed a disruptive format that would invite engagement and tie back meaningfully to product benefits.
Strategy & Execution
To break through the scroll, Hamdard teamed up with Silverpush to launch a gamified ad experience using Crafters, an AI-powered interactive solution.
The campaign introduced a tic-tac-toe game where players used almonds as game pieces, a nod to the product’s core ingredient and benefits. Each win unlocked messages tied to the brand’s narrative: “Confidence ka Glow,” reinforcing the connection between inner wellness and outer beauty.
Ads were strategically placed next to beauty influencer content, skincare tips, and competitor videos, ensuring maximum contextual relevance. Integrated Buy Now CTAs led users directly to Amazon and 1MG, streamlining the path from interaction to purchase.
Results
The campaign delivered outstanding performance. Hamdard reached over 1.5 million users, with more than 2.8 lakh women engaging and 42,000+ actively playing the game. The ad recorded a 2.06% CTR, far above industry standards, while “Buy Now” CTAs drove 2.08% CTR on Amazon and 2.07% on 1MG, proving strong alignment between engagement and conversions.
Awards Won
- Gold - Best Campaign Innovation - Digixx Awards '25 Adgully
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