Healthcare System
Doubles VCR and CTR
with Contextual AI
Higher VCR
Higher CTR
Objective
A major healthcare system wanted to reach specific regional audiences engaged around healthcare topics and drive completed ad views to build brand awareness and engagement, with a focus on younger viewers.
Challenge
Reaching niche audiences interested in healthcare and wellness topics requires precision that standard targeting cannot deliver. Traditional ad placements risked low engagement and wasted impressions, while the healthcare system needed a solution to build trust and awareness through safe and relevant content alignment in a sensitive industry.
Strategy & Execution
The healthcare system partnered with Silverpush’s Mirrors, an AI-powered contextual intelligence solution, delivering highly relevant ad experiences by targeting celebrity doctors and lifestyle tips focused on healthcare. Rather than relying on broad demographic segments, the technology strategically reached mentions of geographically relevant locations, hospitals, and clinics.
Ads were strategically placed next to brand-safe medical content, including procedures and medical equipment such as MRIs and CT scanners, creating a seamless experience that resonated with healthcare-focused audiences actively seeking medical information and services.
Results
The campaign delivered measurable impact across all key metrics. The healthcare system achieved 2X higher VCR vs. benchmark, proving stronger viewer retention and engagement. The contextual approach also drove 2X higher CTR vs. industry average, generating efficient traffic and engagement while boosting brand awareness and trust among regional healthcare-focused audiences.
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