Instant Noodles Brand Achieves
62.21% VTR with
TV Sync
Technology During
Ramadan
VTR
(1.38X above industry
benchmark of 45%)
CTR
(3.7X higher than industry
benchmark)
Unique Reach
Objective
The brand aimed to boost Ramadan visibility by using TV Sync to instantly mirror TV commercials with synchronized digital ads for seamless cross-screen engagement.
Challenge
Ramadan viewing patterns create fleeting moments of high attention that demand instant response. Traditional digital campaigns lack the real-time precision to capitalize on TV commercial airings, missing critical seconds when brand messaging is fresh in viewers' minds and purchase intent peaks during the holy month's unique meal preparation moments.
Strategy & Execution
The brand partnered with Silverpush to activate advanced TV Sync technology, detecting and matching competitor and allied brand TV ads across major channels in real time. This competition sync enabled rapid response, ensuring the brand’s digital ads appeared exactly when TV ad recall was strongest.
Personalized ads were delivered within 3 seconds across mobile, laptop, and desktop, with a mobile-first focus on high-engagement evening viewing during iftar and family entertainment. This cross-screen strategy maximized visibility and created a cohesive brand presence that drove immediate engagement and consideration.
Results
The campaign significantly exceeded industry benchmarks with outstanding performance, by achieving a 62.21% VTR and a remarkable 1.13% CTR, reaching over 4.2 million unique users. By rapidly synchronizing digital messaging with broadcast moments and targeting mobile-first audiences during key cultural viewing times, the brand established a dominant brand presence when meal planning and purchase decisions were most critical.
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