The Ramadan 2026 Strategic Playbook
Indonesia Edition
Consumer Insights & Digital Strategies to Win the Holy Month
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Consumer spending increases by 30-40% during Ramadan. Each year, Ramadan is not just observed; it is experienced spiritually, socially, and commercially.
In 2026, 90% of consumers will rely on digital platforms for inspiration and purchases, with over 70% planning to spend more to celebrate meaningfully and connect with others. For brands, effective Ramadan marketing is about engaging authentically to make a measurable impact.
This playbook from Silverpush offers a winning strategy for Ramadan advertising that uses AI-powered insights to identify impactful festive moments and messages, backed by proven campaigns and actionable frameworks.
Here's what you'll discover:
- How evolving consumer behaviors are reshaping Ramadan shopping journeys
- High attention moments that influence decisions from Suhoor to Iftar, Eid, and beyond
- Platform-specific insights across YouTube, Meta, TikTok, and Connected TV
- Ready-to-deploy strategies, including Share of Voice optimization
- The complete journey from planning to conversion
Download your Ramadan 2026 playbook for the full winning strategy.
