FAQs on Mirrors |   29 Aug, 2022

In today’s time, it’s tough to imagine a world without the Internet. As of 2022, 69% of the world’s population, or 4.9 billion people, actively uses the internet. 

Marketing is and will always be referred to as reaching customers where they are. TV commercials, print advertisements, billboards are all attempts to do that. Nearly every business benefits from an online presence. 

The key is to reach customers – and potential customers – in their right frame of mind. With more and more consumers shopping and researching products online, it’s become critical for companies to recognize the importance of contextual advertising. Considering that over 4.9 billion people are on the Internet, it’s a great opportunity for agencies to reach leads that are looking for their business.

The question is in the crowded space of Internet, how are agencies and advertisers supposed to outshine from their competitors? 

That’s where Mirrors by Silverpush comes in. 

What is Mirrors?

With user privacy gaining importance, advertisers must find a solution that does not intrude on users’ privacy. Mirrors is a platform that targets contextually by leveraging AI-powered human-augmented technology. Mirrors also ensures content-aligned ad placement as well as 100% brand safety and suitability, which is unique to each brand.

What are the Platforms on Which Mirrors Work?

Programmatic

• YouTube
• Non-YouTube Videos
• Display (Web pages and Apps)

Social 

• Facebook
• Instagram

What are the Pillars for Mirrors by Silverpush?

The four basic pillars and processes for Mirrors are as follows –

1. Contextual Targeting

Custom targeting & exclusion themes are defined for each campaign, based on brand objectives and specific KPIs. 

2. Brand Suitability

A dedicated team identifies in-video contexts basis defined inclusion/exclusion themes, and accurately classifies content at video level into relevant buckets including unsafe content. 

Platform further analyses human classified content, enabling more granular buckets – for instance videos content featuring multiple contexts. 

3. Custom Contextual Creatives

Video or channels’ performance metrics, safety assessment, engagement levels, organic influence and growth momentum. 

4. Final Ad placement

Ad is finally placed across relevant, brand suitable and high performing content. 

How Does Mirrors Work?

Mirrors work by identifying faces, brands, objects, places, actions, on-screen text, and audio for precise targeting. It is explained below how it works on various platforms:

Mirrors for YouTube

Video has taken center stage as 95% of an ad message is retained by video while only 10% in text. Moreover, 73% of users agreed that contextual ad complements the video experience, compared to 55% of channel level & 47% at audience level targeting. 

Thus, Mirrors for YouTube identifies faces, brands, objects, places, actions, on-screen text and audio sentiment to serve ads in line with video content, that users are actively engaging with. Our human augmented AI technology accurately identifies  harmful contexts across categories including nudity, hate speech, smoking, alcohol, violence and more. It intelligently blocks only unsafe ad placements without over-blocking or killing reach.  

Click Here to see the demo for Mirrors.

Mirrors for Social

During the second quarter of 2022, Meta has stated that 3.65 billion people were using its core products (Facebook, WhatsApp, Instagram, or Messenger) each month. With roughly 2.93 billion monthly active users in 2022, Facebook is one of the most used online social network worldwide. Mirrors on Social works in the following way –

• A relevant brand-safe page has been selected and processed to derive contextual signals, interest, etc. using AI&ML, and NLP models. 
• Then, relevant ads are targeted based on the signals.

Mirrors for OpenWeb

Advertisers and brands can unlock the full context contextually target most relevant and suitable text, image and video content.

• Mirrors AI technology analyzes the complete content like Videos, Text, & Images to create contextual content buckets. 
• The AI technology then places video ads in the relevant content pages & OTT videos – in-stream and out-stream. 

Why Should You Choose Mirrors?

Traditional methods of keywords and affinity based targeting without context can lead to ad waste. Mirrors is a platform that is devoid of these problems. 

• Minimize Ad wastage
• Higher effective ROI
• Enhanced user experience 
• Positive brand recall

How to Reach Us?

To know more about us and our products, you may call us or follow us on LinkedIn or Facebook for detail insights.