Brand Safety in Video Advertising

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Why integrating brand safety in your video advertising strategy is a must

State of brand safety on social platforms, how AI and computer vision is fueling next gen tech

80%
Consumers will stop or reduce buying a product if advertised against harmful unpalatable content.

70%
Blame the brand/ agency for such ad placements.

In the era where user generated content is king, brand safety crisis is real. Brand safety in video is even more elusive, proven by repeated harmful exposures faced by some of the world’s largest brands on video platforms like YouTube, Facebook and Twitter.

Learn more about the current state of brand safety in video. And how AI and computer vision are fuelling the next gen tech that moves beyond traditional blanket measures, to offering unparalleled controls specific to your brand.

What's inside