AB World Foods uses
Contextual AI YouTube
solution to
Boost
Awareness
VTR uplift
Completion Rate
Impressions
Objective
To introduce its new Al’Fez x Jamie Oliver product range, the brand set out to raise awareness around quick, flavorful recipes inspired by Middle Eastern and North African cuisine.
Challenge
On a platform like YouTube, interest-based targeting for food content casts a wide net, often missing high-intent users. Al’Fez needed a more refined way to reach culinary enthusiasts who’d genuinely care about their unique flavors and celebrity partnership.
Strategy & Execution
To make every impression count, Al’Fez deployed Silverpush’s Mirrors, an AI-powered contextual intelligence solution. Instead of relying on broad interest-based targeting, the campaign aligned ad placements with high-intent YouTube moments. Mirrors identified culinary enthusiasts watching content related to chefs like Jamie Oliver and Tom Kerridge, shows like Saturday Kitchen, and popular Middle Eastern dishes like falafel, shawarma, and couscous. It also captured signals around premium grocery brands and plant-based options, ensuring the ads reached the right viewers in the right context.
Al’Fez’s 15-second skippable ads were placed within relevant videos, creating a natural, engaging experience that connected the brand’s message with its ideal audience.
Results
The collaboration delivered more than impressions—it delivered impact. The campaign drove a 1.4x uplift in view-through rate (VTR), with a strong 57.5% video completion rate. With over 2.6 million impressions served, Al’Fez meaningfully increased its visibility in a crowded digital space.
Awards Won
- Bronze - Marketing Impact: Real-Time Marketing - MMA Smarties Europe Awards 2024
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