JBL Engages Audiences with Smart, Shoppable Storytelling and Achieves 60% VTR
VTR
CTR
Engagement rate
Objective
JBL, a leader in sound innovation, launched the JBL Live Beam 3 with Smart Display Case to go beyond product introduction and create an interactive, immersive experience for global music lovers.
Challenge
With endless product options and non-stop scrolling, grabbing a consumer’s attention is more challenging nowadays. Simply running a traditional ad wouldn’t be enough. JBL needed a strategy that didn’t just tell people about the JBL Live Beam 3 but made them feel and let them be part of its innovation in action. The challenge was to engage users in a way that was both exciting and effortless, encouraging them to interact with the product before they even considered making a purchase.
Strategy & Execution
To stand out, JBL leveraged Crafters by Silverpush to make an interactive, shoppable media campaign that made discovering the JBL Live Beam 3 seamless and engaging. Instead of a traditional video ad, JBL created an interactive experience where users could swipe to explore the Smart Display Case, premium sound quality, and advanced controls.
The campaign strategically placed ads at high-intent moments—when users were researching competitor earbuds, reading reviews, or searching for the best deals—ensuring they encountered JBL’s innovation when it mattered most.
Results
The campaign delivered exceptional results. The brand achieved a 60% VTR and 2.28% CTR, surpassing industry standards. 4.3% engagement rate showed that users were highly interested in interacting with the product showcase. On average, users spent 30.78 seconds exploring the product’s features, indicating deep engagement. 9,391 visitors engaged with the campaign, leading to 470 add-to-carts.
Awards Won
- Gold - Best use of shoppable media - Digixx Awards'25 Adgully
- Gold - Technology - Gold-Afaqs Digies'25
Share this post
Ready to Create Your Own Unforgettable Campaign With Us! Contact Us Today!
Your data will be processed according to our Privacy Policy.
