Pizza Hut Drives 1.4 Lakh+ Engagements with
Interactive
Innovation
Engagements
VCR
CTR
Objective
Pizza Hut relaunched its iconic Momo Mia Pizza with a fresh, immersive campaign designed to reignite excitement and spark real engagement, turning a comeback into an experience.
Challenge
In today’s tech-driven world, customers are flooded with endless choices—new flavors, limited-time offers, and viral food trends. So, for Pizza Hut, announcing the return of the Momo Mia Pizza wasn’t enough to hook the audience. Pizza Hut needed to cut through the noise and turn the re-launch into an exciting, and engaging moment.
Strategy & Execution
Pizza Hut leveraged Crafters to develop an interactive ad campaign that fully immersed users in the experience. Simple swipe-based video ads allowed users to witness juicy momos and cheesy pizza coming together to form the ultimate Momo Mia Pizza. To maximize impact, ads were contextually placed on food blogs, delivery apps, and competitor searches, ensuring they reached hungry customers at the perfect moment.
Additionally, a direct "Order Now" button provided a seamless path to purchase, enabling instant craving satisfaction.
Results
Pizza Hut’s Momo Mia Pizza campaign wasn’t just successful—it was a blast. The campaign generated 1.4 lakh engagements, with 33,000 users exploring the ‘Expand’ feature. It achieved an impressive 63% VCR and a 2.19% CTR, far exceeding industry benchmarks. Users remained engaged for an average of 24.89 seconds, which was 66% longer than the original 15-second ad, proving the campaign’s strong consumer appeal.
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