Luxury Automotive Brand Surpasses VCR Benchmark by +45% with Mirrors
VCR- 45% above
benchmark
impressions delivered
Objective
The objective was to elevate brand affinity and awareness for the luxury automotive brand’s latest electric vehicle (EV) while seamlessly driving more foot traffic to dealerships across Canada.
Strategy & Execution
Mirrors advanced contextual technology deployed all-electric Taycan ad creative to hyper-relevant automotive videos throughout Canada. The strategy focused on reaching a very precise target audience - households in the top 10% income bracket.
Mirrors contextual AI positioned Porsche in YouTube videos focused on:
- Iconic figures in the world of motorsports and automotive journalism
- Competitor luxury automotive
- Objects in high-performance racing
- Formula 1 content & Racing circuits
Results
The campaign delivered outstanding results, with an 87% video completion rate —45% above the benchmark, demonstrating strong viewer engagement. Among the top-performing creatives, the 6-second bumper ad led with an impressive 92.39% VCR, followed by the 15-second non-skippable ad at 91.03% VCR and the 15-second skippable ad at 56.22% VCR.
With over 7 million impressions, the campaign maximized reach and visibility among luxury car enthusiasts. Most importantly, it successfully drove high-value dealership visits, bringing in 73 qualified visitors in one month, optimizing ROI by eliminating irrelevant traffic and focusing on serious buyers.
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