The road ahead for digital advertising without cookies.
The emergence of a cookie-less future is well and truly upon us and with it digital advertising is set to change for good. While the advertising fraternity is bracing for the challenges ahead, we conducted a survey to find out how industry leaders foresee this transition.
The survey includes responses from over 120 agency heads and brand marketers from South East Asia who provided insights on digital marketing investment priorities for 2021, the scale of impact on ads without third party tracking, and how technology will drive ad targeting in the years to come.
The paper offers deeper insights on:
- Hedging bets on Digital video
- What will the cookie less world look like
- Contextual Light at the end of the tunnel
- The array of contextual targeting technologies