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Back-to-School 2025 Guide: Target Smarter, Advertise Better
Back-to-school shopping has gone fully digital, and it’s showing no signs of slowing down. In 2025, U.S. back-to-school spending is projected to hit $41.5 billion, with families spending around $253 per child. Despite tighter wallets, parents are still prioritizing essentials, and they’re finding inspiration and deals online. However, this surge comes with a twist: while […]
tang
lucky-me
Travel Advertising Report Japan
Hamdard
Stresstabs
elf Cosmetics
Silverpush Partner Spotlight: Vaughn Ericson, SVP Activation Strategy
This week, Silverpush is excited to feature Vaughn Ericson, the SVP of Activation Strategy for True Media. We caught up with Vaughn about what makes True Media special and discussed the biggest trends in the ad market this year. Here’s what Vaughn said. 1. Tell us about your agency. What makes True Media special? True […]
Why Gen Z is Changing the Way Brands Approach Pride Month Advertising
Nearly 1 in 4 Gen Z adults in the U.S. identify as LGBTQ. That’s more than double the rate of Millennials, and it’s changing the way brands approach Pride advertising. This isn’t just a stat. It’s a wake-up call. Gen Z is the most diverse, values-driven generation we’ve seen. And with $3.1 trillion in global […]
