Silverpush, in partnership with Havas Media, is proud to announce that we have been awarded a silver at the prestigious e4m’s Indian Marketing Award South 2024 which honours the best organisations, individuals, and teams working in South India who have expanded their presence across the region with their impactful strategies and outstanding work. The award, in the B42 category for the Best Use of Digital Marketing/ Social Media—Consumer Durables/ Automotive/ Manufacturing, recognises our innovative work for Eurogrip tyres.

Our award-winning campaign for Eurogrip tyres, a tyre built with a heat-resistant compound to withstand cuts and chips while working on tough terrains, showcased the power of AI-driven contextual advertising. Using Crafters by Silverpush, we created an interactive ad format that allowed users to click and see how Eurogrip tyres perform in rainy, snowy, and muddy terrains.

The campaign was a resounding success, garnering more than 1.5 million eyeballs and achieving a remarkable 4.3% engagement rate with 72% VTR and 1.02% CTR—nearly three times the expected benchmark.

We would like to express our gratitude to TVS and Havas Media for their trust and collaboration in this award-winning campaign. This recognition is a testament to the power of innovative digital marketing solutions and the impact they can have on brand engagement and awareness.

At Silverpush, we remain committed to pushing the boundaries of digital advertising and delivering exceptional results for our clients. If you’re looking to elevate your brand’s presence and engage your audience in new and exciting ways, we’d love to partner with you.

Contact us today to learn more about how our AI-driven solutions can help your brand stand out in the competitive digital landscape.

In a world where mental health problems too often live in the shadows, it is heartening to observe new approaches that shatter the silence and save lives. Silverpush is very excited to share that i-dac Indonesia, in partnership with Crafters, has done exceedingly well at the prestigious Mob-Ex Awards 2024 and won 2 Gold and 2 Bronze awards in several categories for its groundbreaking Alodokter campaign, “Talk Can Save Lives.”

The campaign, which was released on World Mental Health Day, utilized Crafters by Silverpush, a cutting-edge AI tech to develop an interactive EmotionBot, turning a mundane video ad into a powerful tool for mental health awareness and support. This creative approach was impressive to the judges and largely contributed to touching the lives of many Indonesians who currently face a mental challenge.

The campaign achieved over 300,000 engagement actions by users and more than 800 consultancy calls registered, it returned a stunning 9.73% engagement rate. The brand also witnessed a 20% increase in app installs during the campaign period of 7 days.

Alodokter’s campaign with i-dac Indonesia secured an impressive array of awards.

1. Gold: Best Result-Driven Mobile Campaign
2. Gold: Best Use of Display Advertising End
3. Bronze: Best User Experience.
4. Bronze: Best Campaign – Health & Wellness

These awards demonstrate just how successful a campaign can be and how much of a real difference combining empathy with technology can make in solving pressing social problems.

The entire Silverpush team congratulates all the partners associated with this campaign. The talented teams at i-dac Indonesia, a media arm of Hakuhodo International Indonesia, Alodokter for entrusting Silverpush’s creative intelligence solution to create dynamic, interactive video content that really connected with the audience.