In the rapidly changing digital world, where creativity meets effectiveness, i-dac Indonesia, in collaboration with Silverpush, has raised the bar yet again. They won silver and bronze awards at the prestigious Marketing Excellence Awards 2024 for the impactful Alodokter campaign “Talk Can Save Lives.” Apart from the commitment to excellence, this recognition put in perspective their capabilities for crafting campaigns that strike a deep nerve with the audience.

Launched on World Mental Health Day, the “Talk Can Save Lives” campaign sought to break mental health stigma. Using Silverpush’s innovative AI creative intelligence solution, Crafters, the campaign featured an interactive EmotionBot, transforming a standard video ad into a powerful support tool. This digital bridge allowed users to anonymously select emoticons that reflected their feelings, allowing them to express their inner turmoil, resonating deeply with judges, and supporting many Indonesians facing mental health challenges.

The success of the Alodokter campaign earned the following awards:

• Silver: Excellence in Marketing to a Specific Audience
• Bronze: Excellence in Customer Engagement

The campaign’s impact extended far beyond industry recognition, delivering remarkable results that underscore its effectiveness. With more than 300,000 engagement actions and over 800 consultancy calls registered, this campaign reached an unbelievable 9.73% engagement rate. More importantly, Alodokter saw a 20% increase in app installations during those brief seven days of the campaign period, a perfect synergy of social impact and marketing objectives.

By combining empathy with advanced artificial intelligence technology, these awards demonstrate that a well-executed campaign can create meaningful change. Silverpush extends its heartfelt congratulations to all partners involved in this campaign, including the talented teams at i-dac Indonesia and Alodokter for their impactful contributions.

Silverpush, in partnership with Havas Media, is proud to announce that we have been awarded a silver at the prestigious e4m’s Indian Marketing Award South 2024 which honours the best organisations, individuals, and teams working in South India who have expanded their presence across the region with their impactful strategies and outstanding work. The award, in the B42 category for the Best Use of Digital Marketing/ Social Media—Consumer Durables/ Automotive/ Manufacturing, recognises our innovative work for Eurogrip tyres.

Our award-winning campaign for Eurogrip tyres, a tyre built with a heat-resistant compound to withstand cuts and chips while working on tough terrains, showcased the power of AI-driven contextual advertising. Using Crafters by Silverpush, we created an interactive ad format that allowed users to click and see how Eurogrip tyres perform in rainy, snowy, and muddy terrains.

The campaign was a resounding success, garnering more than 1.5 million eyeballs and achieving a remarkable 4.3% engagement rate with 72% VTR and 1.02% CTR—nearly three times the expected benchmark.

We would like to express our gratitude to TVS and Havas Media for their trust and collaboration in this award-winning campaign. This recognition is a testament to the power of innovative digital marketing solutions and the impact they can have on brand engagement and awareness.

At Silverpush, we remain committed to pushing the boundaries of digital advertising and delivering exceptional results for our clients. If you’re looking to elevate your brand’s presence and engage your audience in new and exciting ways, we’d love to partner with you.

Contact us today to learn more about how our AI-driven solutions can help your brand stand out in the competitive digital landscape.

From innovation to creativity, ingenuity has been the mainstay in this constantly evolving digital marketing landscape. Under the leadership of Hitesh Chawla, Silverpush has bagged not one but two of the most prestigious accolades at Agency Reporter’s Front Benchers 2024—Digital Marketing Excellence Awards.

The team impressed judges through pioneering work across two distinct categories. In collaboration with leading agencies – Motivator, and GroupM, Silverpush won a Gold award in the ‘Augmented Reality/Virtual Reality’ category for its sterling work on behalf of Havells India Ltd. The win further underlined our expertise in applying cutting-edge AR technology to create immersive and engaging marketing experiences.

Another collaboration with Interactive Avenues, India’s leading digital marketing company, brought home a second win with a Silver award in the ‘Connected TV’ category for their work with Kohler India. This win showcases the team’s mastery in finding its way through the shifting landscape of connected TV advertising and its efficiencies in reaching audiences across modern viewing platforms.

Hitesh Chawla, CEO of Silverpush, expressed his excitement: “We’re honored to receive these recognitions from Agency Reporter’s Front Benchers 2024. These awards reflect our team’s dedication to creating impactful digital experiences and our partners’ trust in our innovative solutions. We look forward to continuing to push the boundaries of what’s possible in digital marketing.”

Team Silverpush feels proud to announce its victory at the DataMatixx Awards by Adgully India, where we won three of the most prestigious awards for our groundbreaking campaigns.

1. Gold Award – Lloyd Stellar AC
2. Silver Award – Havells BLDC Fans
3. Bronze Award – Perfetti Van Melle India by Center Fruit 

These campaigns share a common challenge: capturing user attention in a world where ads are often skipped. To overcome this, they leveraged Crafters by Silverpush—a creative intelligence solution that transforms standard brand videos into high-impact, interactive experiences.

For Lloyd Stellar AC, Crafters, in collaboration with Motivator, and GroupM, introduced an AR-based ad format that lets users visualize the AC in their homes. The immersive experience, featuring mood lighting and voice commands, boosted engagement and conversions, achieving a 0.90% CTR and 0.75% engagement rate.

In the Havells BLDC fan campaign, Crafters partnered with Carat to add an interactive layer to traditional video ads, allowing viewers to explore fan functionalities like voice control through a ‘tap-to-explore’ feature. This approach led to a remarkable 10% engagement rate.

Lastly, Center Fruit capitalized on cricket fever in India by teaming up with Wavemaker. A smart targeting strategy was developed combining sports sync with dynamic video optimization solution—Crafters. The real-time sports sync technology identified dull moments to activate Center Fruit ads. Simultaneously, Crafters, curated dynamic ads with customized messaging for live cricket triggers, guaranteeing audience engagement during lulls. The campaign reached 3.6 million users, with 100,000 actively participating and a 5.6% engagement rate.

Congratulations to Lloyd Stellar, Havells, and Center Fruit, along with their respective agency partners Motivator, Carat, and Wavemaker, for trusting Crafters by Silverpush to elevate their ad campaigns. Your collaboration and innovative approach have led to outstanding success, and we’re thrilled to celebrate these wins with you. Here’s to many more achievements together!

Are you ready to craft immersive ad experiences for your brand? Contact us today to get started.