Birkenstock is a perennial footwear brand with a global presence that spans over two hundred years. It is creating a legacy of innovative sandals that offer not only iconic style, but are also wildly popular for unprecedented comfort and support.
Set up the first ever online digital store in India, grow brand awareness within a new demographic, and rapidly drive online sales across a gamut of channels.
The Success We Created
RAOS on Marketplaces
Customer Returning Rate
Birkenstock partnered with Hexa right from the start, from setting up of the website to presence across social channels, creating pre-launch buzz and driving significant online sales through a mix of paid, social media, and organic marketing.
Though Birkenstock is a globally acclaimed footwear brand, it was still fairly unknown in India. And our first step was to create prelaunch awareness. We helped Birkenstock run a lead generation and brand awareness contest leading to participation of 13000+.
Launched the online store, and created presence across platforms
In this phase we continued educating and familiarizing the audience about the brand’s legendary footbed and its 250 + years of rich heritage. The launch spanned over a period of 7 days during which Birkenstock leveraged a mix of paid ads across Google, Facebook, Instagram, OTTs and organic social media marketing across channels. Birkenstock saw a rapid increase in website sales and customer engagement. The launch period saw us deliver a overall RoAS of 16+ in the 7-day launch window.
Working with Hexa has allowed us to successfully enter and thrive in an important market. The team helped us not only set up our presence, but also in growing our brand awareness, creating a meaningful social media presence, and conversions through effective advertising efforts. We now have time and the right support to plan ahead for future growth in the market
Consistently growing online sales and brand perception
The momentum quickly changed from awareness to conversions. We ran campaigns across all major platforms including but not limited to: Google Ad's, Facebook, Instagram, Linkedin, Tabola, and across OTT platforms.
Birkenstock was successfully launched on Myntra, Tata Cliq, Tata Cliq Premium and premium footwear marketplaces like Veg-Non-Veg and Superkicks, resulting in a 14+ ROAS across marketplaces.
Our focussed approach to realize conversion objectives of Birkenstock saw a great response in terms of significant ROAS, rapidly and consistently growing online sales, and a customer return rate of 20% indicating high brand perception.
At present Birkenstock India ranks 5th among all the 35 nations it is selling the product. An over whelming result considering Birkenstock Germany & USA have existed for 275 & 50 + years respectively.
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