We use cookies to deliver the best possible experience on our website. To learn more, visit our Privacy Policy.
By continuing to use this site, or closing this box, you consent to our use of cookies.X

Audience Discovery with Mirrors Generative AI Download Whitepaper New

State of Brand Safety & Suitability in Video Download Now

How Contextual Targeting will help You Stay Ahead of the Curve? |   07 Jun, 2021

contextual targeting

The importance of delivering the right message at the right time is not lost on advertisers around the world, but owing to the recent changes in the way third party cookies are being phased out, digital advertising is set to change for good. 

So how can marketers gear up for the challenge? 

Enter Contextual Marketing!

What is Contextual Targeting?

Contextual targeting can be best described as advertising based around content rather than data. 

Users are likely to remember a contextually relevant ad 2.2 times better

Consider this. You’re watching a YouTube video about cats and just when the cute cat turns to her food bowl, you’re served an in-video ad about pet food. You might not click on the ad, but since its moment of delivery was just right, it made an impression on your mind. That’s contextual targeting at work. 

Why do you really need contextual targeting?

The most popular browser in the world, Chrome has announced its intentions to stop tracking third party cookies. This means advertisers around the world are facing the dilemma of not being able to serve digital ads to the right audiences. 

 By the year 2022 Google Chrome will block all Third Party Cookies

With cookies gone, marketers will no longer be able to sell services based on behavioral data.

91% consumers will shop with a brand that offers relevant recommendations and offers        

How is Technology Driving Contextual Targeting?

Marketers are now looking towards Artificial Intelligence to help them place relevant ads for the right audience.

 71% of B2B marketers are interested in using AI for ad personalization.

With AI filling the void that cookies will leave behind, advertising firms can confidently step up to the challenge and give their marketing campaigns a razor sharp approach that will deliver on all fronts. 

    Recommended posts
    Gen-Z-trends-marketers-should-watch-in-2024-Silverpush
    BLOGS

    Capturing Gen Z Attention: Top Trends Marketers Need to Know in 2024

    Step aside, millennials; a fresh generation is in town – Gen Z has taken the spotlight. Born between 1997 and 2012, these digital natives are rewriting the rules of everything, from fashion to politics, and most importantly, how they consume information. For Gen Z, the search engine is now a ...

    Grab-Consumer-Attention-during- March-Madness
    BLOGS

    Grab Consumer Attention With Contextual Advertsing During March Madness

    In the dynamic landscape of modern advertising, strategic brand placement is essential for capturing the attention of vast audiences. One such golden opportunity lies within the fervor and excitement of March Madness, a premier collegiate basketball tournament that captivates the attention of millions of Americans each year. According to reports, the ...

    Interactive-Video-Ads-that-Engage-Sports-Fans-Silverpush
    BLOGS

    Interactive Video Ads that Engage Sports Fans

    In today's digital world, brands have a golden chance to shake things up in the sports industry with interactive video ads. Forget boring 15-second promos! Traditional video ads might work for movies and TV, but just like those industries, sports are going digital, and interactive ads are leading the charge. ...

    Blogs