We use cookies to deliver the best possible experience on our website. To learn more, visit our Privacy Policy.
By continuing to use this site, or closing this box, you consent to our use of cookies.X

Multicultural advertising with Contextual AI Download Whitepaper New

State of Brand Safety & Suitability in Video Download Now

How Contextual Targeting will help You Stay Ahead of the Curve? |   07 Jun, 2021

contextual targeting

The importance of delivering the right message at the right time is not lost on advertisers around the world, but owing to the recent changes in the way third party cookies are being phased out, digital advertising is set to change for good. 

So how can marketers gear up for the challenge? 

Enter Contextual Marketing!

What is Contextual Targeting?

Contextual targeting can be best described as advertising based around content rather than data. 

Users are likely to remember a contextually relevant ad 2.2 times better

Consider this. You’re watching a YouTube video about cats and just when the cute cat turns to her food bowl, you’re served an in-video ad about pet food. You might not click on the ad, but since its moment of delivery was just right, it made an impression on your mind. That’s contextual targeting at work. 

Why do you really need contextual targeting?

The most popular browser in the world, Chrome has announced its intentions to stop tracking third party cookies. This means advertisers around the world are facing the dilemma of not being able to serve digital ads to the right audiences. 

 By the year 2022 Google Chrome will block all Third Party Cookies

With cookies gone, marketers will no longer be able to sell services based on behavioral data.

91% consumers will shop with a brand that offers relevant recommendations and offers        

How is Technology Driving Contextual Targeting?

Marketers are now looking towards Artificial Intelligence to help them place relevant ads for the right audience.

 71% of B2B marketers are interested in using AI for ad personalization.

With AI filling the void that cookies will leave behind, advertising firms can confidently step up to the challenge and give their marketing campaigns a razor sharp approach that will deliver on all fronts. 

    Recommended posts
    UK Programmatic Ad Spending & Trends in 2024
    BLOGS

    UK Programmatic Advertising Spending & Trends in 2024

    In 2023, programmatic advertising spending in the UK reached roughly £30.6 billion. The programmatic display advertising market is projected to grow by 12.6% in 2024, bringing it to within just four percentage points of becoming fully programmatic. This highlights how integral this technology has become to the UK ad industry. ...

    What is Contextual Advertising
    BLOGS

    Contextual Advertising Guide - Navigating the Cookieless Era

    Contextual advertising has been existing in the digital advertising industry for the last 20 years. It was only after the development of user-tracking techniques, that advertisers moved away from this method. However, because of the depreciation of third-party cookies and the rising need for user-data privacy, advertisers have been shifting ...

    Gen Z and Pride
    BLOGS

    Pride 2024: Gen Z Edition

    Pride holds profound significance for young people, regardless of their LGBTQ+ status. It transcends mere symbolism, embodying a celebration of inclusivity and love. However, Gen Z is increasingly scrutinizing the authenticity behind corporate support during Pride. A superficial display, such as a rainbow logo, no longer suffices to demonstrate alignment ...