Egypt Tourism Ignites Interest with Silverpush’s AI-powered Technology
impressions with
Mirrors
impressions with
Weather Sync
uplift in
CTR
higher clicks
Objective
Egypt Tourism launched its 1st post-pandemic tourism campaign, ' Follow the Sun', in regions which were exposed to extreme weather conditions with little sunlight - UK, France, Germany, Italy, and the USA.
Challenge
However, the brand was confronted with 2 critical challenges-
Challenge 1:
How to creatively engage with prospective tourists who already have an array of choices at their disposal when picking a travel destination online?
Challenge 2:
How to reach out to this relevant audience in the exact moment when they are experiencing extreme weather conditions like cold or rain?
Strategy &
Methodology
To engage with its target audience, Egyptian Tourism collaborated with Silverpush’s advanced AI solutions - Mirrors and Parallels.
Mirrors is a proprietary AI technology that identifies hyper-relevant contexts within the video environment. For this campaign, Mirrors identified brands of various countries' Tourism, activities like skydiving, paragliding objects like tour bus, text within the video such as “Top 10 Destinations” and faces of famous travel influencers & celebrities.
Mirrors strategy involved identifying the country-specific influencers within a streaming YouTube video as well as identifying international travel content trending among the audience in the targeted region.
On the other hand, Parallels Weather Sync enabled by advanced deep machine learning helped the brand to reach its target audience during extreme weather conditions like cold and rain.
With weather sync, rain and a suitable low temperature was selected and set as the targeted triggers. As soon as the selected weather triggers were detected by the technology, the ads were deployed in real-time on Facebook to the targeted regions.
Results
Mirrors delivered over 8.84 million impressions, while Weather Sync drove an impressive 22 million+ impressions, showcasing the power of contextual & moment targeting. Campaigns powered by these solutions saw a 1.4X uplift in CTR, leading to 40% higher clicks, effectively maximizing engagement and performance.
With Silverpush’s innovative AI-powered solutions, the brand was able to tune in to the target audience's current mood by reaching them at the right moment and with an ad that relayed a message that was creatively relevant to the trigger moment.
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