Facebook, Twitter, Instagram, LinkedIn, Pinterest and many other networks are a part of daily life of billions of users. With such a far-reaching scope, it’s no wonder that these networks are indispensable tools for businesses to connect and engage with their audience. If you’re not effectively leveraging these platforms to reach your target audience, you’re behind the times. But we are here to help.
Put your eCommerce business in front of your target audience and convert them into buyers with our social media marketing services. We cover all aspects of developing a social presence unique to your business that effectively showcases your company’s personality, and leveraging social media platforms for increasing both organic and paid reach.
Brand amplification across social platforms
Set up and nurture new accounts
Paid social media advertising
Get a free audit, project plan and scope
Let our experts analyze your digital marketing needs and audit current methodologies to craft a custom strategy. Contact us today to see how our eCommerce digital marketing services will maximize your outreach, conversions and revenue
Why invest in social media marketing?
66% of Facebook users
say that they Like or Follow a brand on this platform.
74% of Facebook users
state that they check their Facebook accounts every day.
90% of Instagram users
say that they follow a business on this platform, which also translates to IG users being keen on interacting with brands they like.
89% of online marketers
state that Instagram has been a very effective social media platform for influencer marketing.
Users are 28%
more likely to watch ads on Twitter compared to other social media platforms.
77% of Twitter users
say that they feel more positive about a certain brand when their Tweet has been replied to
83% of Pinners
have reportedly made a purchase based on the content they saw from brands on Pinterest.
90 million of LinkedIn users
are senior-level influencers, while 63 million of them are in decision-making positions.
Our social media marketing process
Strategy & analysis
The first step we will take for your eCommerce brand is to perform research and develop an effective strategy. We will do a competition analysis, develop a buyer’s persona, and define an effective content strategy. We will also develop advertising strategies and funnels for your campaigns to give visibility towards roadmap to success.
Creating organic reach
Our content strategy is aimed at high engagement with your audience, with regular and scheduled posting. Our social media specialist will check your accounts daily, monitoring the performance and interactions on the posts. Our team will track key social metrics like brand awareness and social share of voice. This information is then used to test messaging and measure ROI.
Paid social media campaigns
Targeting your ideal audience is critical to success. We define custom audience based on various classification criteria and create multiple funnels for effectively reaching different categories of users. Our design team helps in creating high performing ad copies and creatives, that are tested through A/B testing and ads are continuously optimized for performance.
Data driven reporting
We give a full overview of your social media performance with in-depth and highly transparent reporting measures. Monthly breakdown of the social media tasks we’ve performed and their results to help you monitor your ROI.
Hexa’s social media experts audit the performance of your campaigns periodically. They take you through potential optimizations or improvements to the campaigns that can maximize the return on your advertising investment.